MicroD Incorporated announced that more than 150 furniture retailers and brands have moved to its ePiphany™ Internet marketing platform since its introduction. The solution enables home furnishings marketers to extend their retail merchandising strategies to the Internet and empowers online shoppers with a superior shopping experience. The ePiphany solutions are used by a wide range of international, national, and regional dealers and brands; including England Furniture, Gates Furniture, Kittles Furniture, Klaussner Home Furnishings, Massoud Furniture, WG&R Furniture, Woodstock Furniture Outlet, and numerous retail members of the Furniture First™ purchasing cooperative.
According to Steven McLendon, Senior Vice President of Strategic Sales, “We are very pleased with the swift and positive reaction that the market is having to ePiphany. With the vast majority of today’s shoppers using the web to make key product and store decisions, progressive retailers and brands are working to improve their ability to engage and inspire these soon-to-be customers earlier in the process. ePiphany enables furniture companies to merchandise and promote their products and services online like never before.”
ePiphany enables marketers to recreate highly effective retail floor gallery displays online. Search engine optimization and business intelligence tools built into the platform also provide them with valuable information on specific consumer interests and buying trends. ePiphany empowers online shoppers with recommendations for professionally coordinated furniture accessories, visual fabric and finish customization tools, integrated email and social media, and complete product, promotion, and store location information.
“In addition to all the new ePiphany capabilities, executives and managers, like that we bundle the creative site design, catalog content and updates, website hosting, and everything else they need to ensure an effective online presence for a low monthly fee”, continued McLendon. “The payoff can be game-changing. Numerous ePiphany customers are already reporting a significant increase in sales leads, better-qualified store traffic, and larger ticket sizes. That’s why many furniture companies see the Internet and ePiphany as their greatest new location opportunity.”
About MicroD: For more than 20 years, MicroD has been the leader in online and in-store furniture merchandising solutions. More than 85% of the top 100 furniture retailers and brands count on MicroD software and services to engage and inspire consumers through visually stunning and informative websites and product catalogs. Customers include Ashley, Bacons, Bassett, Best Home Furnishings, Broyhill, Century, Clayton Marcus, Craftmaster, Doerr, Drexel Heritage, Ethan Allen, Flexsteel, Furniture First, Gates, Henredon, Hickory Chair, Hooker, Key Home Furnishings, Kincaid, Lane, La-Z-Boy, Lexington, Rowe, Sherrill, and Surya Rug.
In addition to its flagship ePiphany web-based merchandising and business intelligence solution, the company also offers the ePreVue online product presentation and analytics, PreVue electronic product catalog, EasyPlan room planning and visualization, EasyOrder customer order configuration, EasySwatch sample swatch maintenance, and EXIM Commerce EDI software solutions.
MicroD is headquartered in Charlotte, North Carolina with additional offices in Hickory, NC. For more information, visit http://www.microdinc.com.