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Netsertive Launches Web Advertising Program for MEGA Group USA

Furniture World Magazine

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Netsertive, Inc., a fast-growing ad technology company, announced it has launched a comprehensive online advertising program for members of MEGA Group USA, a leading national buying group for appliance, electronics, furniture and bedding retailers, and the leader in Web marketing. This new program drives increased local sales opportunities and targeted online exposure to MEGA members by providing technology-driven, high-performance online marketing with sustained results.
 
Netsertive reports that a record number of dealers signed up for the new program in the first hour of the MEGA 2011 Fall Show, and several dozen members are already taking advantage of MEGA WebAdvertising, powered by Netsertive.
 
MEGA WebAdvertising, powered by Netsertive, has developed an exclusive search marketing and display ad program that helps MEGA Group USA members reach local, purchase-ready consumers. Netsertive’s patent-pending “Learning Engine” proactively funnels qualified sales leads for the retailers’ products by targeting consumers through contextually-relevant search engine results and websites, automatically directing them to their nearest dealer.
 
According to a 2010 study from media consulting firm BIA/Kelsey, 97 percent of consumers now use online media when researching products or services in their local area. MEGA WebAdvertising, powered by Netsertive, will help MEGA dealers embrace this new reality by enabling them to more efficiently transform online discovery into offline sales.
 
Netsertive’s patent-pending marketing platform delivers high-performance search engine and display advertising, social media and retargeting, automating continuous improvements to every campaign. The platform delivers turnkey, cost-effective management of bids and ad placements, all backed and supported by an expert account team who knows the home goods industry inside and out.
 
“I have been more than impressed with the many benefits MEGA offers to dealers in this powerful buying group,” said Brendan Morrissey, CEO, Netsertive. “The addition of our platform is yet another example of how MEGA serves its members. As the marketing landscape continues to shift toward online advertising, MEGA is making it more efficient for its dealers to reach local customers online.”
 
The addition of Netsertive’s platform further enhances the extensive online offerings that MEGA Group USA offers its members. MEGA WebFronts is MEGA Group USA’s website marketing program. MEGA introduced the first generation, WebFronts Basic, over four years ago. After much success and increased demand, MEGA launched an even more robust version – WebFronts Premium Plus – last March. WebFronts Premium Plus sites provide MEGA Group USA dealers an industry-leading Web presence featuring unlimited product catalogs, advanced merchandising and pricing tools, an unlimited dual shopping cart and quote-request system, advanced SEO (search engine optimization) techniques, automated rebate centers, and product comparison capabilities for the appliance, furniture, mattress and bedding, electronics, and lawn and garden industries.
 
“Whether it’s through our new WebAdvertising program, smart and effective SEO techniques, or a combination of both, our members have the online strategies needed for their stores to show at the top when consumers are searching for product online,” said Rick Bellows, president of MEGA Group USA. “These programs are designed to spotlight our members’ stores and increase their brand preference in the minds of their customers.”
 
For more information, visit www.netsertive.com.
  
About Netsertive: Based in the Research Triangle Park near Raleigh, N.C., Netsertive (www.netsertive.com) helps small and medium-sized businesses and their product manufacturers attract consumers and increase sales through its patent-pending online marketing technology. The company, backed by prominent venture capital firms RRE Ventures and Greycroft Partners, works with clients, one-on-one, to increase offline sales with its data-driven approach to online search and display advertising. Netsertive’s Local Extend™ program enables manufacturers to provide dealers with turnkey, locally targeted online marketing campaigns pre-loaded with high-impact display (banner) ads that raise brand and product awareness, directing qualified customers to local business websites and physical locations to effectively convert online discovery into offline sales. Its proprietary “Learning Engine” technology and digital co-op platform ensure that clients acquire the largest number of qualified website visitors for a given advertising budget, using vertical industry data analysis to automate campaign improvements. Netsertive serves a wide range of local businesses in North America and manufacturers that leverage local businesses for sales distribution.
 
About MEGA Group USA
MEGA Group USA, the leader in Web marketing, is the fastest-growing national home furnishings buying organization in the country with retail members in the furniture, electronics, appliance and mattress industries. MEGA Group USA is dedicated to the online success of every member, and is committed to providing cutting-edge, effective and practical resources as technology continues to evolve and be the driving resource to reaching consumers. MEGA also provides its members excellent products and services, including group vendor programs, custom advertising and marketing services, consulting, store merchandising, and information technology support aimed at driving floor traffic, improving sales and profits, and enhancing operating efficiencies. MEGA Group USA has 1,600 retail members in 3,000 storefronts throughout the United States. For more information on MEGA Group USA and its leadership in Web marketing, visit www.megagroupusa.com.