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AWFS Adds Show Features; Keeps Attendance on Par

Furniture World Magazine

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The AWFS reported that attendance at the recent Association of Woodworking & Furnishings Suppliers Fair remained steady, with exhibitors reporting that buyer quality this year was more senior than in 2009 and that they collected a higher number of qualified leads from the Las Vegas show this summer.  The number of international countries (57) represented also increased and more attendees participated in the show’s educational sessions. Contributing to the success of the show was the addition of new programs designed to build industry knowledge, relationships and education partnerships.
 
“We were very happy with the results of this year’s Fair,” Angelo Gangone, AWFS Executive Vice President, said.  “It’s been a very challenging three years for tradeshows in general and our industry in particular. This year’s show had a very positive feeling. The industry may be finally turning the corner -- and that is what we are really excited about.  As a matter of fact, we had the most exhibitors re-sign (for their 2013 exhibit space) onsite, since our show relocated to Las Vegas in 2005 and it appears that we may once again be on the road to growth for 2013.”
 
Chris Leffel from SierraPine, Roseville, Calif., summed up an outlook shared among many of this year’s exhibitors: “SierraPine had one of its best woodworking shows in many years and we are planning an expanded presence in 2013.”
 
According to Phil Martin, Hafele U.S. and AWFS Fair Tradeshow Chair, “Although we are very happy we are even more excited about what lies ahead for the AWFS Fair.  We have already reached out to several potential strategic partners as a means of expanding our exhibitor and attendee base for 2013 and hopefully will make some exciting announcements, not too far down the road.”
 
AWFS 2011 in Las Vegas also proved to be a very good show for Tigra USA.   According to Donna Steele, Executive Vice President, “Overall, the show seemed to have a better attendance than in the past few years and the people who did attend seemed to be there for specific reasons and not only for the lure of the Vegas nights.”
 
This year’s fair hosted nearly 8,500 registered attendees 500 exhibiting companies, drawing woodworking industry professionals from 58 countries.  
 
Attendees and exhibitors from both the big and small shops had a wide range of opportunities to advance their knowledge about new products and technologies, increase their management skills and  take advantage of expanded networking opportunities throughout the course of the four day event.
 
The Fair’s College of Woodworking Knowledge® (CWWK®) program, offered 46 different sessions, including 11 technical seminars, and a day-long Lean Manufacturing Workshop, exceeding 2009 participation by 11 percent.  The top rated sessions included Rapid Case Construction delivered by SCM Group USA, Arm Yourself with Financing Savvy presented by Stiles Machinery and the Lean Manufacturing Hands-on Simulation Workshop presented by Brian Swanson of NACS Inc.
 
Other featured education events included the Green Desk, hosted by environmental groups answering attendee questions on sustainable products and manufacturing, as well as daily presentations on the show floor given by OSHA, the Small Business Administration and the Service Corps of Retired Executives.
 
A live WorldSkills contest brought together two recent high school graduates, Daniel Berrios from Pennsylvania and Kaydee Walters from Utah to showcase their woodworking skills.  Both built an intricate nightstand in only three days on the show floor.  Berrios won the trial and will represent the United States at the 2013 WorldSkills Competition in Leipzig, Germany.  Fourteen AWFS Fair exhibitors sponsored the event, new to AWFS Fair, providing all the tools and equipment used by the students.
 
Another inaugural event included the Young Professionals Mixer.  More than 50 students and professionals new to the woodworking industry attended a networking function in the North Hall lounge, which allowed them to meet and mingle with one another and develop connections beyond the AWFS Fair. The event was hosted by AWFS’ Southern California chapter, Young Furniture Associates (YFA). 
 
Forty-one students had their class projects displayed at AWFS Fair this year and 29 went home with prizes from the Fresh Wood student woodworking competition.  Best of Show honors went to Candice Groenke from College of the Redwoods in Northern California for her project Katana Bench. The People’s Choice winner was selected by AWFS Fair attendee and exhibitor votes. Table for Dali by Adam Kessler of Buffalo State College won with over 25 percent of the 900 plus votes tallied. Entries were up.  AWFS judges had to choose from 137 submissions this year...  Winners and their student projects may be viewed at http://awfsfair.org/freshwood-winners-2011/.
 
AWFS once again teamed with WEIMA, the Las Vegas Convention Center (LVCC) and Freeman to significantly reduce the wood waste appropriately named Destroy Responsibly.  In keeping with the AWFS tradition of contributing to the local community, the shredded wood waste was donated to the Gilcrease Orchard and Nature Sanctuary in Las Vegas in partnership with Repurpose America.
 
“AWFS Fair is proud to continue to strive to reduce show waste and decrease the footprint that the trade show leaves behind,” said Gangone.
 
In addition, all cabinets created in the smartSHOP exhibit, where attendees were able to experience a completely automated woodworking shop, were donated to the Las Vegas Animal Foundation.  Due to its popularity, plans are already in the works to expand this show feature in 2013.
 
Eight industry companies received Sequoia Awards for creativity and innovation, leadership and green/environmental product development in categories ranging from machinery to software, including: 
 
For Product Innovation in Components:
Biesse America for Viet HP Sanding Pad
 
For Product Innovation in Machinery over $50,000
SCM Group North America for Stefani ONE TOUCH
 
For Product Innovation in Machinery under $50,000: TIE
Graco, Inc. for ProMix® 2KE and
Oneida Air Systems for Smart Pro Dust Collector TM
 
 For Product Innovation in Power Tools:
Micro Fence for Plunge Base and Edge Guide Package
 
For Product Innovation in Tooling:
Leitz Tooling System for the Leitz Rip Tec Cutting System
 
For Productivity in Software:
Planit Solutions for Stand Alone Screen-to-Machine TM Center
 
For Green/Environmental in Wood Coatings:
M.L. Campbell for EnviroVar
 
For Green/Environmental in Raw Materials:
Hardwood Specialty Products for Red Grandis
  
 
About AWFS: The Association of Woodworking & Furnishings Suppliers® (AWFS), founded in 1911, is a non-profit organization that wholly owns and produces the biennial AWFS®Fair. The largest trade association serving the entire home and commercial furnishings industry, AWFS has more than 400 members, including manufacturers and distributors of machinery, hardware, software, tooling, lumber, components, wood products and supplies for the woodworking industry including cabinet, furniture, millwork and custom woodworking products.