Stoney Creek Furniture Taps Bailenson For E-Newsletter Marketing Program

  
Dennis Novosel, President of Stoney Creek (left) 
Michael Bailenson, Publisher BailComm

Stoney Creek Furniture announced that it has chosen BailComm, LLC to manage its e-newsletter marketing initiatives. Stoney Creek Furniture owns the largest furniture showroom in Canada. BailComm, based in New York City, is the leading provider of e-marketing newsletter solutions in the home furnishings industry.

Dennis Novosel, President of Stoney Creek Furniture stated, “We have enjoyed a successful e-marketing program for several years. However, the one primary void in that program was the sending of relationship-building newsletters.”

Michael Bailenson, a veteran industry newsletter publisher, heads BailComm. “Michael managed our print newsletter program for several years and was the logical choice. He and his team are not only content specialists, but also provide very strong analytics and measurements that help us create subsequent marketing programs,” stated Novosel.