Following the launch of its SilverShell™ antimicrobial mattress protector, Leggett & Platt® Consumer Products Group announced that it is bringing its expanded SilverShell™ product line to High Point this month. Retailers now can add both a SilverShell™ mattress protector and a SilverShell™ mattress encasement to their soft goods offering. In addition, during a visit to the company’s showroom (C-603) on Saturday or Sunday of Market, the company will offer each retail buyer the chance to win an iPad 2, a $100 gift card and more.
The Leggett & Platt® SilverShell™ Antimicrobial Mattress Encasement combines the bacteria-inhibiting power of pure elemental silver with the stain-resistance and bed bug barrier performance of Leggett & Platt’s Invisicase™ products. An exclusive bedding application of the patented MicroSilver BG™ antimicrobial technology, the SilverShell™ mattress encasement inhibits 99.9 percent of bacteria on contact while completely covering the mattress to provide a clean and hypoallergenic sleeping environment – free of the bacteria, mold, mildew, dust mites and pet dander that cause fabric deterioration on a mattress.
The mattress encasement also features Easy Zip™, a zippered top that can be effortlessly removed for ease of cleaning. Even after 60 washes (the rough equivalent of five years of regular washing), the antimicrobial technology continues to work. The product includes a 10-year limited product and mattress warranty for stain protection. The Leggett & Platt® SilverShell™ antimicrobial mattress encasement and mattress protector will be available to order at the High Point Market. The queen SilverShell mattress encasement retails for $135.
“The SilverShell™ mattress encasement solves two challenges with one product. It inhibits 99.9 percent of bacteria and also provides a proven barrier to bed bugs, dust mites and pet dander,” said Herman Tam, vice president of marketing for Leggett & Platt® Consumer Products Group, the company’s retail arm in the sleep industry. “Customers at the Las Vegas Market loved the addition of a SilverShell™ mattress encasement to our home textiles product portfolio, and we’re certain we’ll hear similar comments about this benefit-rich product at High Point.”
As part of a showcase illustrating the advanced application of the MicroSilver BG™ antimicrobial technology in the Leggett & Platt® SilverShell™ mattress encasement, the company will host the Leggett & Platt® Plinko® game as visitors enter the Consumer Products Group showroom. Prizes available will include $100 gift cards, $10 Starbucks cards, Leggett & Platt® home textiles products and a night at the movies for two. In addition, each participant will be entered into a drawing for an iPad 2.
The MicroSilver BG™ antimicrobial technology uses highly pure, natural elemental silver to inhibit germs and does not require any chemicals to function. The technology is used in many patented healthcare applications, such as root canal fillings, catheters, bone cement, wound care and breast prosthesis for recovering breast cancer patients, as well as skin care, personal care and other consumer applications.
About Leggett & Platt® Consumer Products Group: Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, Incorporated, is the premier provider of bedding products and accessories to the retail community. Based in Whittier, California, Leggett & Platt® CPG is committed to delivering innovative, high performance products at an exceptional value and offers a complete range of bedding and sleep accessories under the Leggett & Platt® brand and the Leggett & Platt® Fashion Bed™ brand. Our bedding products are available in retail furniture, department and bedding stores nationwide, as well as through online retailers. For additional information, visit LPCPG.com.