The International Sleep Products Association (ISPA) reports that almost 90 percent of the show floor space has now been sold for ISPA EXPO 2012, the world's largest trade show exclusively for the mattress marketplace. This benchmark, they say, reflects the event’s solid reputation within the industry, an established attendance record, and exhibitors’ confidence in the show as an integral part of their marketing to mattress industry customers and prospects.
The event – slated for March 14-17, 2012 at the Indiana Convention Center in Indianapolis – allows for exhibitors to showcase the latest innovations in machinery, equipment, components, materials, supplies and services for the mattress industry.
“Now, more than ever, mattress manufacturers and component suppliers want new ideas and contacts to help them improve their sales and profitability,” noted ISPA President Ryan Trainer. “Exhibiting at EXPO is an effective way for suppliers to position themselves for new business opportunities and to reach hundreds of customers in a few short days.”
Sales of exhibitor space are up 20 percent compared to the same time period at the previous event. Nearly 100,000 square feet of show floor space has been filled, with 120 exhibitors from 34 countries currently represented.
“ISPA EXPO provides an excellent opportunity for our company to cost effectively showcase our products to a large pool of targeted and qualified industry buyers,” emphasized Bart Dehaerne, president of Deslee Textiles USA Inc. “We feel the event provides a great return for our investment.”
More than 3,000 attendees from all over the world are expected to attend ISPA EXPO 2012. The agenda includes educational and networking opportunities for attendees. Registration, exhibit space and additional information about the ISPA EXPO 2012 can be found at www.ispaexpo.com.
Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents over 600 mattress manufacturers and suppliers throughout the world.
ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications, the ISPAEarth™ Industry Sustainability Initiative, and more.
To learn more, visit www.sleepproducts.org or contact info@sleepproducts.org.