World Market Center Las Vegas announced that it has inked a multi-year deal with Top 20 manufacturer Bassett Furniture Industries, Inc. The new 20,000 square foot showroom is located in Building A, Suite A-953. The space will be open for the Las Vegas Market, which will be held from Jan. 30-Feb. 3, 2012.
This move will position Bassett as a major bellwether exhibitor, giving retailers who attend the Las Vegas Market, particularly those west of the Mississippi, the opportunity to shop new product, purchase and conduct business with the industry leader.
“Showing in Las Vegas enables us to better serve our western dealers and our stores there, not to mention acquiring new accounts who we do not currently serve in High Point. This is a key step in our strategic plan for growth,” said Robert Spilman, Jr., president and chief executive officer of Bassett Furniture Industries, Inc. “The new synergy between Las Vegas and High Point presents us and our customers with an incredible opportunity to expand our business and our brand. By significantly positioning our company in both markets, Bassett will be better poised to achieve our global business objectives.”
“This announcement marks the addition of yet another major exhibitor to our growing list of key resources offered at World Market Center Las Vegas,” said Tom Mitchell, president of furniture for International Market Centers, parent company of World Market Center Las Vegas. “We believe this partnership with Bassett will also attract more noteworthy industry leaders to the Las Vegas Market, driving continued growth for our exhibitors and give buyers even more compelling reasons to shop this market.”
With its new space at Las Vegas Market, the leading manufacturer and marketer of high quality, mid-priced home furnishings will be able to effectively serve their network of more than 90 retail stores in the U.S., especially some of their largest dealers on the west coast. Las Vegas Market will also serve as a significant platform for Bassett to build their brand outside of their retail stores with their dealer gallery programs. Bassett’s strategy includes a commitment to introduce new product at every Las Vegas Market and currently has plans to roll out their new HGTV collection, launching in spring 2012, at the Summer 2012 Las Vegas Market.
Basset also has plans to strategically target the international buyer audience that attends Las Vegas Market, aiming at generating more business on that front. The company has plans to dedicate 3,000 square feet of their new showroom in Las Vegas to a Bassett Gallery for the international buyer and retailer.
In addition to the new Las Vegas Market space, Bassett Furniture plans to expand its presence in High Point, as well. The company has nearly 45,000 square feet of showroom space in spaces C1200 and C1003 in the International Home Furnishings Center in High Point.
Bassett offers affordable custom-built furniture and accessories for the bedroom, dining room, living room and office that is ready for delivery in the home within 30 days. Their retail stores focus on providing consumers with a friendly environment for buying furniture and accessories while featuring the latest on-trend furniture styles, more than 750 upholstery fabrics, free in-home design visits, and coordinated decorating accessories.
Bassett was the largest shareholder in High Point’s International Home Furnishings Center prior to its acquisition by International Market Centers. Following the acquisition, Basset now holds a minor ownership in IMC. For more information on Bassett Furniture Industries, Inc., visit BassettFurniture.com.
Registration for Winter 2012 Las Vegas Market is now open. Attendees are able to register online at LasVegasMarket.com and take advantage of discounted hotel rates at some of Las Vegas’ best hotels, both on and off the Strip, through the Las Vegas Market website. For more information on Las Vegas Market, visit LasVegasMarket.com.
About World Market CenterLas Vegas: World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.