Pure LatexBLISS™ announced that it will launch a revamped website on January 25, just in time for Las Vegas Market. A first in the mattress industry, the new website will use “info-tainment” – a combination of video segments and other real time tools – to educate consumers about Pure LatexBLISS mattresses, pillows and toppers.
“Our brand strategy has evolved to pre-selling consumers as they canvas the internet in their search for the perfect mattress,” said Pure LatexBLISS Co-Founder and CEO Kurt Ling. “The company’s vision is to make selecting a mattress and pillow simple, easy and fun. We aim to help them get answers that are easy to understand. With the new website, retailers have a place to send customers to teach them about Pure LatexBLISS mattresses and pillows in a straightforward, fun and informative way.”
The new iPad and smartphone-friendly site will include exclusive video content that will help consumers to research at home, in their car or at a store.
“Men and women experience different thought processes when shopping,” said Ling. “Women respond to emotional cues and language while men prefer more rational information. Avoiding industry jargon, our website will feature compelling, unambiguous content demonstrating how our mattresses and pillows contributes to a better night’s sleep.”
The company will continuously update content for the benefit of retailers and consumers. To learn more about the website, visit the Pure LatexBLISS showroom at B945.
About Pure LatexBLISS™: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Recently, the company expanded from one fabrication site and warehouse in Atlanta, to four sites with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland (OR). For more information, please visit www.latexbliss.com.