Wright of Thomasville announced that it will introduce a budget-friendly top-of-bed line at the upcoming Las Vegas Market, January 30 - February 3, 2012. With more and more retailers expanding their selection of value products, the new line fills a need for more cost-effective options to dress and protect merchandise, while satisfying the need for dynamic curb appeal on the showroom floor.
“In the current economy, retailers need to watch their budgets more carefully, especially when it comes to point-of-purchase material,” said Wright President and CEO Greg Wright. “Our new budget top-of-bed POP offers our customers an additional means to keep costs down on showroom displays, without compromising on presentation.”
Wright will offer the line in polyester twill and velvety microfiber. Both styles are available with an upgrade “Plus” option, featuring a reinforced, felt backing. The price for a queen body pillow and foot protector in “Budget Twill” retails for $32.50 to $48 and the “Budget Micro” offerings retail from $41 to $58.50. Color choices for the collection include black, natural, and navy.
As part of the Wright Express Showroom Solutions program, the new top-of-bed line is available to customers within five days. The new “Budget Program” can be seen at Las Vegas Market in Wright of Thomasville’s showroom, B-1062.
About Wright of Thomasville: From creative design concepts, to worldwide distribution, the team at Wright Global Graphic Solutions has the passion and experience to help customers meet their individual project requirements. Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishings, mattress, and carpet & rug industries. The Wright family continues that tradition today by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company employs 153 people. With manufacturing partners in the United States and Brazil, as well as a Wright Global Graphics facility in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.