Magniflex, one of the world’s largest luxury mattress brands, announced the opening of its first free-standing showroom at the Las Vegas Furniture Market, Jan. 30 - Feb. 3, 2012. Conveniently located in the coveted bedding area in space C-1552, the new 2,000 square foot space will allow Magniflex a more open and spacious presentation of product as the company continues to grow their North American business.
“Over the last several years we have shown in a shared space,” said Magniflex Global Sales Director Marco Magni. “This move to a new, large showroom enables us to highlight the full breadth of our mattress and top-of-bed offerings while taking advantage of the heavy foot traffic in this dynamic area. Finally having a permanent showroom also allows us to showcase our point-of-purchase and Shop-in-Shop displays, which have become a bigger part of our brand.”
“This showroom, along with new product innovations, upgraded marketing and point-of-purchase materials, and a new design center in Miami are just some of the investments Magniflex is making to support our increased presence in North America,” said Magni.
About Magniflex: Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 76 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada.