Vertis Provides La-Z-Boy With Online Dealer Communication Solutions

Furniture World Magazine

Vertis, a leading provider of technology-based integrated marketing services, today announced a three-year agreement with La-Z-Boy, one of the world’s foremost producers of residential furniture. Through this agreement, Vertis will deploy EnklavMerchant™, a hosted solution that leverages content management applications and dynamic publishing tools for use by more than 2,500 La-Z-Boy dealers. The EnklavMerchant solution provides La-Z-Boy with a centralized online portal that allows their dealers to access high resolution images and graphic content as well as La-Z-Boy advertising and marketing collateral. By utilizing EnklavMerchant’s integrated ad building technology, dealers can customize their local advertisements and distribute final PDF files of these ads to their local printer. “We are committed to enhancing the relationship that La-Z-Boy has with their dealer network,” said Janice Mayo, Vertis’ senior vice president of national sales and marketing. “Vertis’ Total Digital Workflow™ solution streamlines the entire channel communications process in an efficient manner that integrates the supply chain.” This agreement is an extension of the La-Z-Boy relationship with Vertis. Vertis has worked with La-Z-Boy since 1995, providing such services as advertising inserts, premedia and digital asset management services including the EnklavVision™ product, which enables creative production and brand content distribution. About Vertis: Vertis is a global powerhouse for integrated marketing and advertising solutions that seamlessly combine advertising, direct marketing, media, imaging and progressive technology. Headquartered in Baltimore, Md., with production and sales offices throughout the U.S. and United Kingdom, Vertis serves local, regional, national and international companies across diverse industries. Vertis’ products and services include: consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and interactive marketing. To learn more about Vertis, visit www.vertisinc.com. About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is the nation’s largest single manufacturer of upholstered furniture and the world’s leading producer of reclining chairs. The company manufactures a full line of products for the living room and family room, including the company’s world-famous recliners, reclining sofas and loveseats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, loveseats and chairs. It is a division of La-Z-Boy Incorporated, the nation’s largest furniture manufacturer. For more information about La-Z-Boy, visit the company’s web site at www.lazboy.com EnklavTDW™ is Vertis' broad content management and dynamic publishing system that allows corporate enterprises to radically improve creation and distribution of diverse marketing communications materials for print, electronic and Web media. EnklavTDW's browser-based collaboration tools eliminate many of the repetitive tasks associated with publishing content to multiple media.