GoodHome.com Named #1 Rated Online Home Furnishings Destination with the Debut Of Its New Site Design

Furniture World Magazine

GoodHome.com was named the #1 Rated Online Home Furnishings destination by Gomez Advisors (http://www.gomez.com) as it unveiled an entirely new look for its site. New features to the site include a portfolio of new merchandise collections, new decorating tools including a true-to-scale room planner, and a complete custom shop featuring upholstered furniture, fabrics, and wallpaper. "With our new site design, we're offering consumers the ultimate benefits of shopping for their homes online -- access to top quality merchandise, the latest planning and visualization tools, and top-class product information and editorial," said Doug Mack, CEO of GoodHome.com. "This combination of features enables us to personalize the shopping experience and empower the consumer to effectively research and purchase products in one location." New Site Combines Information with Inspiration: GoodHome.com is using its design expertise, professional photography and advanced technologies to provide information and inspiration for decorating homes. The site offers a new focus on mixing and matching furniture and upholstered items, with features including new professionally-decorated rooms featuring products for sale, an on-screen product toolbox offering matching and complementary product suggestions, and The Magazine, which provides decorating suggestions and editorial. The site also highlights the latest Top Sellers from the company and special promotions. New Home Furnishings Collections: New collections to GoodHome.com's site include a special selection of Mitchell Gold furnishings, including quick-ship upholstery options. The site also features an expanded collection of armoires, home office furnishings, beds, bookcases, and more. iDecorate Technology Provides the "Vision" for GoodHome.com's New Custom Shop: GoodHome.com's new Custom Shop invites customers to select from more than 100 furniture frames, 1,600 fabrics, wood finishes, and cushion types to create a look to fit any taste and style. With GoodHome.com's proprietary iDecorate(TM) Technology, customers can simply click on a piece of furniture, do a quick search for a fabric choice, and instantly view an image of the upholstered item. They will also automatically see the price of their selection, including upholstery. GoodHome.com's Decorating Tools Let Consumers Experiment to Get the Right Look: The only destination of its kind on the Web, GoodHome.com's Decorating Studio enables consumers to point-and-click to instantly view and customize thousands of colors, patterns, fabrics, and other options for featured home furnishings and accessories. Consumers can customize an entire room or a specific item. For example, consumers can view a bedroom and point and click to change the floral draperies to white linen, go from blue wallpaper to beige stripes, experiment with new colors and concepts in bedding, and enliven a dark upholstered chair with a fresh new pattern to create an ideal room. Save a room in progress and share the information with a friend. In addition to the Decorating Studio, GoodHome.com is debuting its new Room Planner, which lets customers measure and visualize a room in progress. Change a wall, add a window, create french doors, even add a fireplace with the click of a mouse. Then, using furnishings saved in "My Favorites" file, simply drag them into a room plan and they'll be displayed true-to-scale.