HomePortfolio and NextMonet to Establish Co-branded Web Site

Furniture World Magazine

HomePortfolio, a leading Internet destination for home design and NextMonet, a premier online source for buying original contemporary art, launched a co-branded web site on the HomePortfolio.com platform. The site will provide consumers and designers with easy access to an extensive collection of original art work from talented emerging and mid-career artists. A link to NextMonet will appear in the "Recommended Sites" section of the HomePortfolio homepage. This link will connect HomePortfolio's users to a co-branded web site created by the two companies to showcase NextMonet's collection. In addition, many items in the collection will be incorporated into HomePortfolio's online catalogue of 30,000 premium home design products. HomePortfolio users will now be able to search NextMonet's inventory of 10,000 original works from 1,000 of the country's best artists. The collection, juried by distinguished art historians, curators, artists and critics, includes original paintings, sculptures, photographs, works on paper and limited print editions. NextMonet also provides consumers with a wealth of educational resources and information about the artists, their work and the context in which art is created. Commenting on the partnership between the two companies, Dale Williams, president and chief executive officer of HomePortfolio, said, "HomePortfolio's relationship with NextMonet will provide users with the convenience of searching for art at the same site where they can meet so many of their other home design needs. Together, HomePortfolio and NextMonet will help consumers envision their dream homes and make them a reality." NextMonet Co-founder and CEO Myrna Nickelsen added, "This exciting new relationship will allow NextMonet to extend its reach while maintaining our fundamental mission of creating an unprecedented appreciation of the artists of our time. We are looking forward to bringing the resources of HomePortfolio and NextMonet together to make beautiful art more accessible to everyone."