HGTV Partners with Drexel Heritage For In-Store Promotion Campaign

Furniture World Magazine

Home & Garden Television (HGTV) is joining forces with Drexel Heritage for an in-store promotional campaign launching in 200 stores nationwide. Beginning September 26, each Drexel Heritage store will be equipped with television monitors and a special video tape featuring a montage of homes and designs from five HGT programs that Drexel Heritage sponsors, tune-in spots for the shows and Drexel Heritage ads. Video displays will be complimented with co-branded, in-store counter cards that will support the video’s programming information. HGTV shows that will be featured in the promotional video include “Kitty Bartholomew: You’re Home,” “Dream Builders,” “Decorating with Style,” “Old Homes Restored” and “Interiors by Design with Chris Casson Madden.” “Drexel Heritage has been a terrific sponsor for HGTV programming in the past and with this new in-store promotion we are taking the relationship to the next level,” said Burton Jablin, president of HGTV. “This campaign is sure to be another success in our line of highly targeted promotions in association with top-tier home and gardening brands.” “Our customers are driven by their interest in the latest in home design and high-style, which is why this in-store marketing campaign with HGTV is an ideal fit,” commented Dan Grow, president. The joint promotional initiative is scheduled to continue through the end of October. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles,Chicago, Detroit and Atlanta, Home & Garden Television (HGTV), which is now distributed in more than 73 million U.S. households, is one of the fastest-growing networks in cable television history. Internationally, HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming. HGTV branded programming can also be seen in Japan, Australia, Thailand and the Philippines. HGTV is wholly owned by The E.W. Scripps Company (NYSE: SSP), which also operates the Food Network, the DIY Network (Do It Yourself) and Fine Living, a new network to launch in early 2002. Drexel Heritage, a division of Lifestyle Furnishings International, is a leading maker of luxury home furnishings with a full line of casegoods and upholstered furniture. Honoring a century-old tradition of excellence, Drexel Heritage employees and craftspeople produce exceptional furniture styled to enhance your home and the way you live. Seattle Gift Show® Exhibitors Donate Thousands Of Dollars In Product To Children’s Hospital Of Seattle Children’s Hospital of Seattle received a donation of gift merchandise from many exhibiting companies at the August 18-22, 2001 Seattle Gift Show®. Companies participating at The Seattle Gift Show® had the opportunity of donating floor samples and discontinued items to the Hospital’s not-for-profit retail stores. Volunteers from Children’s Hospital were on hand to assist exhibitors with packing and removing the merchandise from their booths. "We were impressed by the amount of uncompensated medical treatment Children’s Hospital of Seattle provides to Northwest communities—over $35 million in 2000. As the producers of the largest gift show in the region, it made complete sense for The Seattle Gift Show® to assist the retail outlets of this fine organization," stated Mike Dean, President of Western Exhibitors, LLC. "Children’s Hospital of Seattle provides care to all children regardless of the family’s financial situation. The exhibitors at the August 18-22, 2001 Seattle Gift Show® were so generous with their donations…our volunteers were able to fill a truck! We also thank the management team of Western Exhibitors and George Little Management for allowing our organization to be the benefactor of these contributions," added Kyla L. DeRemer, Retail General Manager, Children’s Hospital of Seattle. The management team of The Seattle Gift Show® will continue this program with Children’s Hospital of Seattle at the January 26-30, 2002 event, held at the Washington State Convention & Trade Center. Exhibitors will be sent preliminary information about the donation program and representatives from the hospital will be on-site during the show to answer any questions. The next Seattle Gift Show® will be held January 26-30, 2002. For show information, contact Western Exhibitors, LLC, 2181 Greenwich Street, San Francisco, CA 94123. Phone: 800.346.1212 (outside of the Bay Area) or 415.346.0168 (within the San Francisco Bay Area). Fax 415.346.4965. E-mail: showinfo@weshows.com. Additional information may be obtained on-line at www.seattlegift.com. The Seattle Gift Showx is co-produced by Western Exhibitors, LLC of San Francisco, California and George Little Management, LLC of White Plains, New York. E-mail: stacey@weshows.com.