Butler Specialty Company Introduces Sienna Collection Inventive Occasional Furniture Collection Crafts Classic Traditional Styles In Oak

Furniture World Magazine

Butler Specialty Company, the rapidly-growing occasional furniture manufacturer/importer headquartered in Chicago, announced the introduction of Sienna, the newest addition to its stable of best-selling occasional brands. The new Sienna Collection brings a new look to oak furniture by interpreting classic traditional styles, incorporating hand-carved detailing, marquetry and veneers into furniture that is finished in warm oak with a distinctive wood grain. Although value-priced for the mid to upper-middle level retailer, Sienna uses superior quality features such as premium hardware, master-crafted construction, and enhanced detailing. The line is designed to provide a lot of "look" at a very attractive price. According to Burt Fainman, vice-chairman of Butler, "The Sienna Collection is a departure from what many people think of as "oak furniture." There is an elegance to Sienna because it interprets the artistry of fine antique furniture with hand-crafted detailing, marquetry, top quality hardware, and many other luxury components. Buyers will be pleasantly surprised to discover the exceptional value Sienna offers, even with its premium features." Butler's new Sienna Collection introduction will feature many pieces, including a unique Bombe cocktail table, a striking console with a top that uses marquetry to create a distinctive sunburst visage, a hall table with an inlaid wood top and hand-carved accents, and other pieces. Said Fainman, "We expect Sienna to become a major line for Butler. Sienna, displayed at retail with Plantation Cherry, Butler's flagship cherry furniture line, and The Heritage Collection enables occasional buyers to merchandise their floors with a comprehensive selection for their traditional furniture customers, all at extraordinary value and price points." Now in its 72nd year, Butler Specialty Company is known for its unique, premium quality occasional furniture including bombe chests, hand-painted consoles, distinctive secretaries, decorative tables, popular British-inspired game tables, and others. The Butler High Point showroom is located at IHFC M239. Showroom phone: 336-886-4970. The headquarters for Butler Specialty Company is located at 8200 S. South Chicago Avenue, Chicago, Illinois. Phone: 800-799-2857 or 773-221-1200. Fax: 773-221-5892.