Exel Direct To Provide Premiere Hts Home Delivery Service

Furniture World Magazine

Exel Direct, the big-ticket product fulfillment business unit of global supply chain management leader Exel, announced an agreement to provide nationwide home delivery and assembly of theater seating for Premiere Home Theatre Surroundings (HTS), a leading dedicated home theater seating provider. Bill Johnson, marketing and sales vice president, Premiere HTS, said, "Premiere HTS continues to be successful as a leading dedicated home theater seating provider because we strive to arm our dealers with the best possible tools to help them make the sale and run their businesses more efficiently. By partnering with Exel Direct, we're making the delivery and installation process even easier. "Because Exel Direct will handle the seating portion, the installers can concentrate on other crucial aspects of the home theater installation. The entire process makes the installer's job easier, faster and more efficient." According to Johnson, the partnership will also save the home theater dealer from warehousing and redelivering the chairs themselves to the client. Michael Moody, president of Texas-based Cinema Moods, said, "We've recently come on board as a key dealer for Premiere HTS. With its adoption of Exel Direct into its already superb personalized customer systems, Premiere HTS is the clear choice as our exclusive theater seating provider." "Exel Direct provides an established home delivery solution for manufacturers of big-ticket items. Our dedication to reducing costs and providing exceptional service aligns with Premiere's objective of enhancing its customer experience," said George Csehill, director of business development, Exel Direct. Exel Direct, with 32 years of experience and more than 55 million deliveries to its credit, operates a unified network service of 37 company-owned delivery hubs across the continental United States.