FurnitureFan Introduces New Research Service Retailers & Manufacturers Able to Access Timely Industry Insight into Latest Furniture Trends

Furniture World Magazine

Mitchell Russo, CEO of FurnitureFan, Inc., a web-based marketing services company for the furniture industry, announced the introduction of the company’s new research service. Retailers and manufacturers can now access FurnitureFan’s database of ready-to-buy shoppers and gain insight into the latest furniture trends and needs of consumers. Russo presented the company’s new research capabilities with a comprehensive analysis of the juvenile furniture marketplace at this past June’s Furniture/Today 2nd Annual Conference. Furniture/Today commissioned FurnitureFan to execute their proprietary survey to their member base seeking information on current and future buying trends and habits for individuals in the market for youth furniture. Ray Allegrezza, editor-in-chief, Furniture/Today, explains, "We provided FurnitureFan with direction on how the questions should be asked and sequenced. Thanks to FurnitureFans' ability to poll consumers who were actively shopping for juvenile furniture, Kids Today was able to present the most current consumer buying trends available anywhere to its conference attendees." Russo explains, “We possess an incredible ability to painlessly tap into our membership’s shopping likes and dislikes; goals and desires, yet we need never compromise user privacy. Using both statistical and quantitative skills, we take raw data, collected from willing, ready-to-buy participants, and provide an invaluable interpretation to participating retailers or manufacturers.” Armed with this valid, applicable and dependable knowledge, retailers and manufacturers can better focus and define their product development, merchandising and marketing goals and needs. Retailers, manufacturers or anyone interested in accessing the ready-to-buy consumer of furniture and related items can benefit from this service. Whether executing a client’s existing survey, as with the recent Furniture/Today commissioned project for inclusion in its Kids Today sister publication, or developing the project from start to end, FunitureFan is a "gold mine" resource for determining and tracking emerging trends within the furniture industry. Sample past surveys have determined “Consumer’s Favorite Room” (living room) and “Where do you keep your Computer?” (living room or den/home office and definitely on a dedicated surface), among other interesting inclinations. Russo concludes, “Clearly the web is meeting the information-hungry needs of today’s savvy consumer. By tapping into our receptive and interested membership base of over 325,000 nationwide, our new research service lets us quickly and easily provide clients with an accurate pulse on today’s furniture buying trends. It is a great service to our member retailers and manufacturers and allows us to provide them with a cost-effective alternative that accesses the elusive ready-to-buy consumer.” About FurnitureFan, Inc.: FurnitureFan, Inc., a web-based marketing services company for the furniture industry, specializes in the development of furniture-related integrated marketing programs targeted to today’s busy consumer. FurnitureFan.com, the company’s web property, is the country's largest online directory of furniture stores. FurnitureFan is headquartered at 142 North Road, Sudbury, MA 01776. Phone: (978) 371-2590; Fax: (978) 371-2533; Web: www.furniturefan.com. E-mail: info@furniturefan.com.