FurnitureFan’s New Online Listing Service Delivers Retailers more than 10 Million Ready-to-Buy Shoppers Zip Code-based Design Pinpoints Local Buying Consumers

Furniture World Magazine

Mitchell Russo, CEO of FurnitureFan, Inc., a web-based marketing services company for the furniture industry and the largest online directory of furniture and stores, announced today the introduction of the company’s new listing service. Starting at just $19.95 per month, retailers participating in the program will be included in a listing of stores when a consumer executes a zip code search for stores in their area. Russo explains, “Our new directory service is not only simple, it’s affordable. Best of all, for those furniture store owners still a little uncomfortable with the Internet, this is a painless way to get all the benefits of being online without a heavy, up front cash investment.” According to a June 2002 FurnitureToday Magazine survey, the Internet is the most used medium for information gathering prior to a furniture purchase. Russo notes, “People come to our site looking for stores who carry the furniture they want. And when they find that store on FurnitureFan.com, they are ready-to-buy, now. This is a win-win situation for everyone.” “With over 10 million visitors actively looking for nearby furniture stores on our site, a listing with us just makes good sense,” Russo says. “Based on previous FurnitureFan conducted member surveys, 20% of our visitors who find a desired item on the site are planning to purchase within 30 days. In 90-days that figure jumps to 50%! Let’s face it, reaching this elusive ready-to-buy shopper is every retailer’s dream and these numbers are pretty impressive.” Sign-up is fast and easy, too. Stores visit FurnitureFan.com, click on the “Online Directory” icon in the upper right corner and fill out some basic contact information. The next screen offers retailers the Basic Line Listing service for just $19.95 per month. Interested participants can also choose additional options for their listing including a hot link to an existing web site; upgrade to a panel listing for increased exposure; or the inclusion of a tag line to better explain the store, to name a few. Larry Slovy, owner, Bay Furniture, Chicago, shares, “My partnership with FurnitureFan is the best thing I have done for my business in years. I average five sales per week as a result of being on the site and 60% of those sales are new customers.” About FurnitureFan, Inc.: FurnitureFan, Inc., a web-based marketing services company for the furniture industry, specializes in the development of furniture-related integrated marketing programs targeted to today’s busy consumer. FurnitureFan.com, the company’s web property, is the country's largest online directory of furniture stores. FurnitureFan is headquartered at 142 North Road, Sudbury, MA 01776. Phone: (978) 371-2590; Fax: (978) 371-2533; Web: www.furniturefan.com. E-mail: info@furniturefan.com.