FurnitureFind.com Bolsters Executive Group With New Additions

Furniture World Magazine

FurnitureFind.com announced the addition of Van P. Carter as president and Geoff Beaston as executive vice president of its management team. This combination of talent brings the Internet company to new levels, while reinforcing commitment to existing industry entities and players from manufacturing to retail. Carter brings more than 25 years of marketing, financial and business- building experience to the company, while Beaston supplies an in-depth knowledge of the home furnishings industry based on many years in the business at the executive level. "FurnitureFind.com is committed to the successful integration of the Internet in the home furnishings category," said Chairman and CEO Stephen Antisdel. "The additions of Van and Geoff to our management team will provide our company with sound industry knowledge and a firm strategy for future growth as we maintain leadership in the B-to-B and B-to-C e-commerce space." Van P. Carter: Carter's knowledge base includes three main sectors -- government, private sector and legal. Before moving into the private sector, Carter worked with the Securities and Exchange Commission where he rose from staff attorney to director of consumer affairs and assistant general counsel. His private sector activities include work with multiple businesses in roles ranging from director of Mergers & Acquisitions to entrepreneur. "We feel especially fortunate to have secured Van and his experience with fast growing companies," Antisdel said. "One of his companies exploded from 25 employees to more than 160 in less than 9 months -- a growth pattern which closely follows our own." In addition to his private enterprises, Carter has designed and developed nationwide marketing programs for industries including insurance, financial products, mortgages, investment banking and manufactured goods and services. He noted that FurnitureFind.com is on the road to truly leading this corner of the industry. "The model for the company is sound, the people are experienced and the opportunity is enormous," he said. Geoff Beaston: Beaston comes to FurnitureFind.com from LifeStyle Furnishings International Ltd., where he led the company's eBusiness strategy and development. Before joining LifeStyle, Beaston served as executive vice president/COO for Lexington Furniture Industries where he worked with licensed brands including Nautica(R), The World of Bob Timberlake®, The Palmer Home Collection® and Southern Living®. "We have a great regard for Geoff's eMarketing vision and for his ability to develop and implement strategic business plans," Antisdel said. "He also brings sales, marketing and manufacturing operations experience to our organization." "I was immediately impressed with FurnitureFind.com's commitment to building consumer relationships and approach to the entire shopping experience," Beaston said. "I look forward to building alliances with manufacturers and retailers to fuel the company's business-to-business and business-to-consumer plans." About FurnitureFind.com: With 47 years of real-world furniture experience, FurnitureFind.com has created an information-rich, service-oriented online environment showcasing more than 100 name brand manufacturers with some 94,000 home furnishings products available. Since 1996, FurnitureFind.com has pioneered furniture e-commerce with innovations that include free, nationwide Kid Glove Home Delivery, Kid Glove Assured Service, exclusive 24/7 live customer assistance by Certified Home Furnishings Advisors, and a comprehensive Best Value Guarantee program. FurnitureFind.com is a Looksmart "Best of the Web" site, a member of online consumer organizations Netcheck, PrivateEye, Webwatchdog, BBBOnline and VeriSign, the exclusive furniture content provider for Microsoft's HomeAdvisor and Furniture Anchor Merchant at MSN Shopping. FurnitureFind.com is a wholly owned subsidiary of HomeOriginals.com, Inc., a Washington corporation.