July Atlanta Markets Showcase Home Furnishings

Furniture World Magazine

The July 2000 introduction of Home Furnishings as a Market Within The Market elevates one of AMERICASMART ( ATLANTA's largest, richest and most innovative product resources. The newly merchandised and expanded Home Furnishings product mix is available throughout the 4.2 million-square-foot Market and is primarily concentrated in: The Home Accents Center, which houses in six full floors more than 600,000 square feet of fine furniture-upholstery, case goods, antiques and antique reproductions-plus wall art and mirrors; portable lamps and lighting; permanent botanicals; tabletop accessories and sculpture; hand-made rugs; tapestries; porcelains and bronzes. The Center showcases hundreds of product lines brought to Market by national and specialty manufacturers, importers and artisans/designers. The Area Rug Center, which showcases the nation's largest collection of area rugs and features product from the world's top manufacturers and importers in state-of-the-art showrooms. Long recognized as the home of America's largest and most important area rug market, the Area Rug Center gives buyers a comprehensive selection of handmade and machine-made rugs-including antique-in virtually every style and every price point. The product mix includes centuries-old classic designs and fresh, new contemporary styling-with many licensed reproductions from historic originals found in collections around the world. With four full floors of merchandise, the Area Rug Center becomes a more integral part of the Home Furnishings product mix as furniture, accessories and rugs increasingly come together at retail. The Home Accents & Fine Linens Center, a natural "line extension" of its neighboring Home Accents Center, is the source for America's largest permanent collection of fashion bed, bath and linen and home related accessory products. Here, the mix includes pillows; accent furniture; bed linens; tabletop linens; wall art; throws; personal care products; comforters; upholstery; tabletop accessories; window treatments; decorative area rugs; kitchen textiles; case goods; glassware; bath hardware; portable lamps; apparel items; mirrors and more. The three centers create the product critical mass for AMERICASMART. Together they establish the eclectic, innovative product mix that makes the Market a preferred source for more than 90 percent of America's Top 100 home furnishings retailers.* With furniture and rugs at their core, the Home Accents, Area Rug and Home Accents & Fine Linens centers give buyers a cross-merchandised showcase of highly distinctive product in "lifestyle" showroom settings-innovative whole-home displays that employ fresh, new merchandising techniques retailers can use to individualize their stores. The two-million-square foot Home Furnishings product mix additionally brings to Market hundreds of exhibitors and thousands of lines in: The Gardens, the nation's first and largest collection of garden-lifestyle products, including indoor/outdoor furniture and accessories; garden gifts; hearth; holiday and seasonal product; fountains and statuary; indoor/outdoor lighting; mailboxes; birdhouses & birdfeeders; wind chimes; weather vanes; yard art; baskets and pottery; planters; environmentally friendly garden products; and tools and apparel. The Tabletop, Fine Gifts & Accessories Center, home to a rich assortment of highly profiled products from top manufacturers including, Lenox, Lladro, Waterford/Wedgewood, Noritake, Reed & Barton, Faberge and others. Tabletop adds depth and dimension to the Home Furnishings mix with product that naturally complements casual and formal furniture, and that uses classic and contemporary designs, textures, and colors to enrich home furnishings merchandising. The Temporaries, where the HIGH DESIGN, Handcrafted Design, Home Accents and Home Accents & Fine Linens categories offer distinctive home furnishings product in great variety. HIGH DESIGN showcases a juried collection of fashion-forward, cutting-edge furniture, glassware, garden products and home fashions. Handcrafted Design features contemporary crafts and innovative folk art created by hand exclusively under the direct supervision of the designer. Home Accents and Home Accents & Fine Linens offer accessories and decorative collectibles in traditional and contemporary designs.