Arbek To Kick Off 20th Anniversary At High Point Market With Promos.

Furniture World Magazine

Arbek Furniture will celebrate its 20th annversary at the April High Point market with the launch of promotions on its Home Theater and Master Bedroom Collections. In addition, Arbek will unvel a Customer Loyalty Program. Retailers will have the opportunity to earn a four night Caribbean Cruise for two, based on their purchases in 2002. Arbek will also introduce a Master Bedroom Instant Rebate Consumer promotion. This program offers a free nightstand with purchase of an Arbek Bedroom suite. The company will back the event with a counter card easel that can be customized to match dealer product offerings and promotion dates. Arbek has embarked on a major Home Theater program. To marke the April introduction of this Home Theater program and Master Bedroom Groups, the company is running an April Secret celebration in which dealers can call or fax in an order for a 10% anniversary discount. The discount details are found in their new newsletter, Focus.