There Were Lights, Cameras, And Action At The Québec Fashion Theater

Furniture World Magazine

With dramatic lighting, striking scenery, and a flair for spectacular fashion, Québec Fashion Theater, presented by the Government of Québec, highlighted twelve sensational apparel and six-avant garde home design manufacturers from Montreal. Québec Fashion Theater turned the tables on the traditional fashion presentation by staging a théatre verité event through mini dramas in twelve vignettes. Each of the twelve apparel designers had their own stage on which to showcase representational garments from their Fall 2002 collection, and each vignette had its own ambiance with the inclusion of furniture and other home design products. Instead of a staid runway show, this event, produced by Sensation Mode, provided a fresh, new, exciting, approach to spotlighting fashion. Over 300 guests attended this unique event, including retailers from the fashion and home design branches, trade and consumer press, and representatives from exhibiting companies. One of the keynote speakers from the Government of Québec was Lucie Papineau, member of Québec's National Assembly and Minister Delegate for Industry and Trade. She stated in her opening remarks, "Québec and New York have grown to share much more than a common border over the years. The trade relationship that links us has grown so that Québec is now the United States’ seventh largest trading partner ahead of France, Italy and Brazil." She also stated, "Québec designers offer a unique blend of North American and European styling, with a focus on quality, pricing and dependability. Designs are creative and elegant while remaining comfortable and wearable." Home design companies that decorated the vignettes were: Design Emphasis—Exceptional avant-garde upholstered furniture Italdivani—The passion of comfort and design Jaymar—Sci-fi and mobius-strip inspired upholstered chairs Exos—A "falling water" table presented by the Montréal water bar, Exos Montauk—Soft and deep furniture, upholstered or slip covered, favored by movie stars Hectarus—Turning glass into utilitarian objects (sinks, tiles, tables, wall panels, etc.) with unique light-altering textures. For additional information please contact Fineberg Publicity (212) 686-7820, Denise Bigo, Commercial Attaché, Government of Québec at (212) 843-0972.