Norwalk-The Furniture Idea Signs Arras Group as Agency of Record After Successful Research Project

Furniture World Magazine

The Furniture Idea announced Arras Group as agency of record for the 80 store national chain. Arras Group recently completed an extensive study of Norwalk-The Furniture Idea's internal and external audiences. A new advertising campaign along with new marketing and merchandising tools follow later this year. Historically, Norwalk-The Furniture Idea has spent between $2 and $3 million annually on advertising and marketing. Current billings were undisclosed. Arras Home, a division of Arras Group, specializing in the home marketplace, will focus its extensive industry knowledge and experience on aggressively growing Norwalk's presence nationally. Arras Home currently serves clients in the bedding, DIY, décor, home furnishings, and housewares categories. Founded in 1991, Arras Group is a fully integrated marketing communications agency that provides solution-neutral guidance encompassing; advertising, sales promotions, public relations, direct marketing, sales support, merchandising, and market research disciplines. The firm, based in Cleveland, Ohio, also includes an automotive specialty group and also represents clients in the financial and technology industries. For more information about Arras Group visit www.arrasgroup.com or call (216) 621-1601. Norwalk-The Furniture Idea specializes in retailing custom upholstered furniture with company-owned and franchised stores nationwide. Norwalk Furniture Corporation, the corporate entity, is headquartered in Norwalk, Ohio. For 100 years Norwalk has been an industry leader in the home furnishings industry.