FurnitureFan & U.S. Postal Service Deliver Online Furniture Directory to Families on the Move
Furniture World Magazine
on
6/10/2004
Fewer things are more time consuming and frustrating than the moving process. So much to do ... forward mail ... change utilities... research the new neighborhood ... buy new furniture? Yes! Statistics show a large majority of America's 21 million moving households purchase some type of new furniture upon arrival in their new home. Imagine if you could do all the above tasks online?
Imagine no more! Mitch Russo, CEO of FurnitureFan, Inc., the web's leading directory that steers Internet shoppers from their desktops to local stores, announced today its participation in the United States Postal Services new time-saving web site, Move rsG u ide.com. Designed by Imagitas, a privately-held government solutions firm based in Waltham, Mass., MoversGuide.com enables consumers on the move to change their address online and access a wide variety of products and services needed to plan, move and settle in. From finding contractors, hiring moving trucks and connecting cable, phone and gas to finding a few much-needed furniture items, MoversGuide.com has it all.
By clicking on the "Settle In" icon and selecting the "Purchase Home Furnishings" link, shoppers will find FurnitureFan.com. Users can then pre-shop stores in their new neighborhood from their home, thus saving time and money. With the ability to view everything from sofas to beds to dining room sets, customers can then narrow their search to local retailers who carry the pieces they are most interested in. Armed with FurnitureFan-provided maps and contact information, shoppers are able to visit a nearby showroom to "test drive" their selected pieces.
Russo notes, "Families moving into a new neighborhood are the perfect target audience for our furniture store partners. By visiting FurnitureFan via the MoversGuide site, users can easily research many stores in their new neighborhood for needed pieces ... without getting lost and without wasting time."
He continues, "The U.S. Postal Service has created the ideal portal for families literally on the move." Russo explains, "We believe FurnitureFan is the ideal complement to meet these folks' furniture needs. Our site provides users with the perfect web tool to quickly and easily research furniture stores in their new neighborhood. Not only can they find the nearest showroom to their home that carries that perfect bedroom or dining room set, but with two clicks of a mouse, they can also print out directions and contact information too! It's a winwin situation."
Both FurnitureFan.com and MoversGuide.com are available at no cost to consumers.About FurnitureFan, Inc. FurnitureFan, Inc., a web-based marketing services company for the furniture industry, specializes in the development of furniture-related integrated marketing programs targeted to today's busy consumer. FurnitureFan.com, the company's web property, is the country's largest online directory of furniture stores with over 1,500 active stores currently hosted. FurnitureFan is headquartered at 142 North Road, Sudbury, MA 01776. Phone: (978) 371-2590; Fax: (978) 371-2533; Web: www.furniturefan.com. E-mail: infoO-furniturefan.com.