Conwed Designscape, a Division of Owens Corning, Launches Balma Collection of Freestanding Desk, Conference and Storage Components

Furniture World Magazine

Conwed Designscape, a division of Owens Corning, today announced a strategic distribution agreement with Fabryka Melbi Balma S.A. a manufacturer of European design office furniture. Conwed Designscape will launch nine lines of Balma office furniture as the Balma Collection. "We are very enthusiastic about the future of the Balma Collection in North America," said Greg Bonsib, business manager, Commercial Interiors. "Conwed has an in-depth understanding of North American markets and the business issues faced by facility managers today. This knowledge, combined with an established dealer network, and Balma’s unique high style/low price value proposition present an outstanding opportunity for all concerned." The Balma Collection includes the following lines of freestanding desk, conference and storage components in a sophisticated palette of metal, laminate and wood veneer finishes: Lap – A complete line of sectional reception furniture in straight, convex and concave modules, allows the creation of rectilinear or freeform reception stations as beautiful as they are practical. Quadro – The flagship of the Balma Collection. Cubistic design wood casegoods with a European twist. IN – A comprehensive line of freestanding private office casegoods and storage units featuring a rectilinear mitered design. Available in a variety of warm natural wood veneers and complementary metal finishes. Ventus – Understated elegance best describes this collection of curvilinear desks, conference and storage units. Each available in a luxurious palate of wood veneers and finishes. Diamo – Teamwork with style! A delightful balance of form and function enhances the exchange of ideas in private or open office settings. Diamo is available in a wide variety of freestanding casegoods and finishes. Bente – Soft, organic shapes and height adjustability comfortably support a variety of work processes and make Bente the perfect choice for office spaces with limited budgets, but not limited taste. Axus – Height adjustable worksurfaces, cable management, and radius, cantilevered design uniquely supports office technology with flair. Available in a vibrant array of laminate and metal finishes to accent any interior design. Centro – The unique shapes and interchangeability of the Centro system allow for the maximum creativity and optimal utilization of office space. Tee, Woo, Zet – Functional, practical, and perfectly suited for smaller office spaces, these beautiful cabinet accessories create a contemporary office look while providing the most economical use of available workspace. "Our agreement with Balma sends a clear signal of Conwed’s commitment to the contract furniture marketplace and our design direction for the foreseeable future," said Mr. Bonsib. "Conwed has an enviable heritage of customer service and value leadership in the industry and we intend to leverage this with the Balma Collection. The introduction of Balma to the North American marketplace is the first of many enhancements to the Conwed Designscape product line." The Balma Collection, the latest addition to the Conwed Designscape line, will be sold through its network of independent sales representatives. For more information on Conwed Designscape, please visit http://www.conweddesignscape.com. Conwed Designscape is a division of Owens Corning. Owens Corning is a world leader in building materials and composites systems. The company has sales of $5 billion and employs approximately 20,000 worldwide. For more information, please visit Owens Corning’s Web site at www.owenscorning.com.