Woolrich® to Debut Tabletop Collection
Furniture World Magazine
on
6/10/2004
Woolrich, Inc., known for its apparel and other products for outdoor enthusiasts since 1830, is partnering with The Zrike Company to produce a complete tabletop collection. The collection, which will debut at the New York Tabletop Show, April 17-22, is the latest addition to the Woolrich Home Furnishings Division. Other home furnishing categories include casegoods and upholstery, lighting, wall décor, rugs, decorative accessories, table linens and top-of-bed linens.
Of this latest Brand Partner announcement, Dennis Marxen, vice president of international and home licensing for Woolrich said, “As we look to develop new categories of Woolrich products for the home, we seek quality manufacturers who understand the heritage of the Woolrich brand. The Zrike Company, with its enviable reputation for developing and marketing branded tabletop collections is a welcome addition to our family of Woolrich Home Furnishings.”
The Zrike Company is a second-generation family-owned and operated business. It is known as one of the leading tabletop and giftware resources in the United States and for its ability to marry looks, styles and prices to appeal to a diverse marketplace. The Woolrich tabletop collection will include dinnerware, glassware, flatware and tabletop accessories.
“We are very excited to have been chosen by Woolrich to interpret their popular brand in the tabletop category,” said Stephen Zrike, senior vice president, marketing and business development. “Our designers are enthusiastically working with their counterparts at Woolrich to develop patterns and shapes which are as practical as they are beautiful in representing the Woolrich lifestyle. Consumers who have embraced the Woolrich brand in fashion and other categories will want to enhance their homes with what promises to be wonderful products.”
About Woolrich, Inc.:
In 1830 John Rich founded Woolrich® in Central Pennsylvania. More than 170 years later Woolrich continues to be the authentic American brand that celebrates the outdoors with functional, durable products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel and woolen fabric marketer and manufacturer, Woolrich’s heritage and experience are unparalleled. Today, Woolrich continues the tradition with furniture and accessories inspired by the outdoors for the home. For more information on Woolrich visit www.woolrich.com.
About The Zrike Company:
Founded in 1981 by Ray Zrike Sr., The Zrike Company has become one of the best known tabletop and giftware companies in the industry. Its partnerships with Tracy Porter, Waverly, Christopher Radko, Jonathan Adler and National Geographic make it one of the most sought after company’s covering a variety of styles and price points. The company has exclusive relationships with ceramic, dinnerware and glassware factories in Portugal, Italy, Colombia and the Far East as well as the Guy Degrenne stainless manufacturing factories in France and Thailand. Zrike products are carried by retailers such as Bed, Bath & Beyond, Bloomingdale’s, Crate & Barrel, Dayton Hudson-Marshall Field’s, Kohl’s, and Neiman Marcus.