cmi Introduces The simply hometm Braided Rug Collection Featuring Bright Colors And Playful Patterns

Furniture World Magazine

cmi (Colonial Mills, Inc.), a leading manufacturer of a complete line of braided texture area rugs and accessories, announced the introduction of its simply hometm rug collection. The result of a recently signed licensing agreement with leading home decorator and designer Janelle Jarous Lampp, cmi will manufacture the unique braided texture rectangle rug collection in six different patterns which bring to life the bright, playful style for which Lampp is recognized. simply home’stm simple Boardwalk, Rally, Frame It, Line Dance, Pinstripe Border and Hopscotch designs make the collection ideal for settings that range from outdoor porches and patios to casual indoor environments. After selecting a pattern, customers may choose from 23 different colors or color combinations. The simply hometm collection’s 100 percent polypropylene content will not mildew, fade or bleed and employs cmi’s CableLocktm construction of rope-like braids which creates a unique, textured softness. A host of simply hometm accessories are also available from cmi, including an accent rug, chair pads, stair treads, trivets, rug slice, heart rug and basket. “Janelle’s patterns for our simply hometm collection are simple, fun and easy to live with,” said Donald M. Scarlata, President and CEO of cmi. “By aligning ourselves with her unique design quality we anticipate that our products will be exposed to an even broader audience.” Scarlata added that this announcement comes on the heels of another successful licensing agreement cmi now enjoys with acclaimed fabric designer Lynette Jensen and the company’s four seasonstm and cottage comforttm collections. simply hometm introductory specials feature a Sample Set of six rectangle 17" x 14" samples in a binder with a story card, a yarn pom and a hang tag for only $49 or free with a $100 net order. The bonus offer includes six (one of each pattern) 5' x 7's for only $699. Swing Arm Sample and Point of Purchase specials are also available. “I am both honored and excited to partner with cmi and, in so doing, expand my design work into the braided texture rug category, the new American flat weave,” said Lampp. “The simply hometm collection more than satisfies growing consumer interest in practical and fluid floor covering designs for today’s more casual, eclectic lifestyles.” Janelle Jarous Lampp is a leading decorator and designer in the floor covering and gift industries. Throughout her 15 years in the industry, Lampp has been responsible for sourcing, coloring, design, product development, art direction and marketing floor coverings for some of the largest manufacturers, importers and retailers worldwide. A leading industry speaker, Lampp conducts a yearly seminar at the Surfaces show in Las Vegas, NV. In her current position as contributing editor at Rug News, Lampp covers design, developments and trends in area and accent rugs. cmi is a leading manufacturer of a complete line of braided texture rugs and accessories in a full range of innovative colors, shapes and styles. For more information on the simply hometm rug collection, please contact Donald M. Scarlata, President and CEO of cmi, at 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740. Web: www.colonialmills.com.