Simmons Research Finds Consumers "Dreaming" Of A Good Night's Sleep

Furniture World Magazine

New Simmons research is proving that comfort and price points don't make a point with consumers - they are searching for a mattress that will simply offer a better night's sleep. With this recent consumer research in hand, Simmons has created the Beautyrest® 2000, to answer the dreams of the consumer and create a new paradigm of bedding retailers' sales strategies -shifting the focus away from pricing and comfort, and toward better sleep. Over the past 75 years and recently re-energized with the introduction of the Better Sleep Through Science™ platform, Simmons' scientific and consumer research has been the catalyst in creating products that answer the needs of consumers and their sleep habits. Now, the most recent studies conducted by consumer expert Britt Beemer have led Simmons to revolutionize the construction of the mattress with the creation of the Beautyrest 2000. The new mattress is designed to give consumers exactly what they are asking for - a change of life through better sleep. Consumers Tire from Not Getting Quality Sleep In a recent study conducted by consumer expert Britt Beemer and Simmons Company, consumers admit they don't get a good night's sleep. 67 percent of consumers sleep less than eight hours each night Nearly half of consumers rate their sleep quality as fair or poor One-third of consumers admit they are sleep deprived. Consumers Say... The Mattress Matters Consumers point to the bed and their partner as the reason for not getting quality sleep. They are willing to change their mattress for the sake of better rest: Consumers rate the mattress as the number one reason for poor sleep. 74 percent of consumers will buy a mattress that overcomes their sleep problems. 70 percent of consumers believe partner movement can result in 20 percent less deep sleep. 73 percent of consumers believe a mattress can eliminate poor sleep. And possibly the biggest number the industry has ever seen: 66 percent of consumers would replace their current mattress for one that offers improved sleep Women & Sleep Research shows that women, who influence 80 percent of mattress sales, are being affected most by sleep problems and are specifically in the market for a good night's sleep. Women sleep less than men: 74 percent get less than 8 hours per night Women have shorter periods of deep sleep: More vulnerable to partner movement Women are more prone to insomnia (53 percent) 51 percent of women recognize the impact of their sleep problems 46 percent say it impacts their household duties 34 percent say it impacts their marriage 28 percent say it impacts their children 27 percent say it impacts their job performance 24 percent say it impacts their family care According to Simmons Company there is no better opportunity for a sales person than to know that consumers are coming into their store with a problem they can solve. The Beautyrest 2000 offers them a solution.