Consumers Are Not Cheap When it Comes to Sleep

Furniture World Magazine

One of the main findings that will provide a true wake-up call to retailers is the fact that consumers are willing to pay a premium price on a mattress with the promise that it will improve their overall sleep quality. The majority of consumers surveyed said they would spend at least $200 more on a mattress that provides, them with a better night's sleep The mean price consumers will pay for a queen size bed that delivers better sleep is $799, with 42 percent willing to pay over $ 1,000 "Historically, bedding retailer sales strategies have focused on the price and comfort of the bed, rather than the sleep needs of the consumer. Our research is showing that consumers are not as concerned with price and comfort, and the real selling point of a product is the offer of a better night's sleep," said Don Hofmann, Simmons Company vice president of Marketing. "We have taken all of this research and put it towards redesigning the Beautyrest from the ground up to ensure consumers have a product that will give them the best and most uninterrupted night's sleep available." The Beautyrest 2000's revolutionary sleep technology and innovative new construction, along with Simmons Company Pocketed Coil™ springs, dramatically increases motion separation by 71 percent better than the traditional Beautyrest and up to 300 times better than leading competitors. Also, due to its new durable design, the Beautyrest 2000 is the industry's first line of no flip mattresses. Maker of Beautyrest®, Back Care® and Connoisseur®, Atlanta-based Simmons Company employs more than 2,500 people and operates 18 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that mission through its Better Sleep Through Science™ philosophy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information, visit the company's Web site at www.simmons.com.