3D Web Tool Gives Shoppers New Experience on Furniture.com

Furniture World Magazine

Kaon Interactive Inc. announced that Furniture.com is using Kaon's technologies and services to allow shoppers to experience Furniture.com's products in three dimensions. It is the first time that Furniture.com, the leading online furniture retailer, has given its customers the capability to view items in 3D and manipulate furniture to assist with their purchase decisions. "We chose Kaon Interactive from among several technology providers to bemour partner as we introduce a 3D, interactive shopping experience on the Web," said Carl Prindle, Senior Vice President, Product Development, Furniture.com, Inc. "Kaon Interactive allows us to quickly create Web-enabled 3D models that give consumers the ability to rotate, zoom-in to, and even measure photo-realistic views of our home furnishings. We've used this to great effect on several promotions and will be scaling this capability site-wide in the coming year." The HyperActive and HyperReality Treatment: 2D to 3D Content Creation and Interaction Kaon Interactive's "Turn-Key 3D Solutions for the Web(SM)" begin with digital 2D photographs of a product or computer-aided design (CAD) models. The photos or 3D CAD models are converted to photo-realistic 3D models with Kaon Interactive's HyperReality(TM) technology. By combining HyperReality with Kaon Interactive's HyperActive(TM) technologies, applications can be customized and animated. The resulting applications are then posted to a client's Web site, Kaon Interactive's Web server, or an application service provider's (ASP) facility. Consumers can access and manipulate the 3D models within a Web browser over a standard Internet connection. "Kaon Interactive is taking e-commerce and collaboration in a new direction, replacing static 2D images with engaging 3D models," said Richard Silton, President & CEO, Kaon Interactive Inc. "Selling to customers on their terms and keeping them as repeat buyers requires a 'virtual trial' experience that extends beyond 3D viewing. Retail or business customers may want to manipulate the products, conduct 'what if scenarios', and at the same time communicate via text or voice over the Web with a customer service representative." Since early May, Furniture.com has been using Kaon Interactive's technologies to drive its promotional programs and new interactive 3D models are being added at . For more information on Kaon Interactive and to see application demonstrations, go to http://www.kaon.com/. About Kaon Interactive: Kaon Interactive provides "Turn-Key 3D Solutions for the Web(SM)" for the most engaging, interactive experiences in support of e-commerce, service, distance learning and training, and more. Businesses can shorten the time to purchase with a "virtual trial" experience, answer questions as their customers shop online, and foster collaboration within and between companies. Kaon Interactive is a privately held company. The Board of Directors includes: Chairman Stephen Levy, formerly Chairman and CEO of BBN; Richard Silton, President & CEO; Albert Stevens, Senior Vice President, Development and Engineering; Gary Bowen, Chairman, Quantum Bridge Communications and a former executive at Wellfleet/Bay Networks; David Solomont, former Chairman and CEO of Utopia and co-founder of Common Angels, a Boston-based high- technology venture network; and David Teplow, who founded Database Technologies, recognized the past two years by Deloitte & Touche as one of New England's fastest growing technology companies. About Furniture.com: Furniture.com, http://www.furniture.com, is the leading online retailer of furniture and home accessories. Furniture.com helps consumers visualize and create a home that is uniquely theirs with personalized decorating advice, a wide variety of information and resources, and furnishings and accessories for every room. Furniture.com features more than 20,000 items from more than 200 manufacturers -- one of the largest selections of home furnishings available at any single destination -- and a 30-day money-back customer satisfaction guarantee. For more informaiton contact: rsilton@kaon.com