Accent Color And Dining Room Pieces Added To Stanley Lifestyle Collection

Furniture World Magazine

Stanley Furniture has added an accent color finish and two new dining room pieces to Preface, its highly successful lifestyle collection that debuted in October with the name Evolution. First, a new graphite gray is now available as an accent finish on selected pieces. "The sharp, eye-catching contrast of the graphite with the group's standard caramel finish gives yet another look to this collection, which already sets many different moods with its piece variety," says Kelly Cain, senior vice president of product development and merchandising for Stanley. "The graphite gives the consumer another way to put their personal signature on a Preface ensemble." With satin nickel accents and metal bases on some pieces, and the simplicity of' Shaker influences in others, Preface is almost chameleon-like in its ability to look anywhere from contemporary to transitional to slightly country. Second, a curio china cabinet and a 48-inch round dining table have been added to the group. "The extensive dining room piece selection of this group already affords considerable flexibility, from both the functional and aesthetic standpoints," Cain says. "These pieces give the consumer two more choices for designing a dining room that captures their entertaining and mealtime styles." It is exactly this designed-for-how-you- live emphasis that has helped make this group so enormously popular at retail, according to Cain. The collection's name was changed to Preface to avoid confusion when Stanley learned the original name might conflict with the name of another manufacturer. Established in 1924, Stanley Furniture Company, Inc. manufactures wood and upholstered furniture targeted at the upper-medium price niche of the residential market. Its five manufacturing facilities are located in Stanleytown, VA, and Robbinsville, Lexington and West End, NC. Its stock trades on NASDAQ under the symbol STLY. Stanley Furniture is a leading designer and manufacturer of fine furniture exclusively targeted at the upper-medium price range of the residential market. Founded in 1924, the company will celebrate its 75' anniversary in 1999. Its stock trades on NASDAQ under the symbol STLY. Stanley offers a diversified product line spanning all major style categories. Its product depth and extensive style selections make Stanley a primary supplier for many retailers, and enable the company to keep pace with shifting consumer and geographical preferences. The product mix encompasses bedroom, dining room, living room tables, entertainment units (That's Entertainment) youth bedroom (Young AmericaTM home office (The Office"") and upholstered furniture. Style selections include Amcrican/traditional, country/nostalgia, European/traditional and contemporary/transitional. Stanley products can be found across the United States and internationally in furniture stores, department stores and national and regional furniture chains. Stanley operates production facilities with a total of more than three million square feet. The plants are located in Stanleytown, VA, and West End, Robbinsville and Lexington, NC. Corporate headquarters are in Stanleytown. For more information on Stanley E-mail rwcampbell@compuserve.com