Rooms To Go and Interiors Interactive, Inc. Announce True Room Designer Web-Based Application

Furniture World Magazine

Rooms To Go, the country's fastest growing furniture retailer and Interiors Interactive, Inc. (http://www.interiorsinteractive.com), the leading developer of interactive Internet applications for the design and layout of rooms and homes, announced an agreement to create and manage the first true Room Designer web-based application. This revolutionary new application enables typical consumers to lay out and arrange their own rooms directly from the privacy of their browsers. Additionally, RTG and Interiors Interactive have entered into an agreement that will enable RTG to deploy II's Digital Asset Product Process(TM) (DAPP(TM) Methodology), which slashes costs and production time for RTG by digitizing furniture, wallpapering, and other tangible items and enabling their instantaneous and easy manipulation on the web. "The Room Designer will enable all of Rooms To Go customers to pre-design their home layouts with the movement of a mouse instead of straining their backs. Our customers can now be the first in the industry empowered to get it right the first time," said Dave Sehwani, of RoomsToGo.com. Michelle Bourdelais, CEO of Interiors Interactive, remarked, "RTG understands the revolution of interactive merchandising. I am very pleased that RTG has selected the Room Designer and Interiors Interactive as part of their continuing commitment to enhancing their customers' on-line shopping experience." The Room Designer presents the average consumer with a universal, web- accessible application. By using this application through a standard web browser, RTG's customers will be able to visualize, experiment and custom- design a room in photo quality in the privacy of their own home and in real- time. On the fly, all these "digital room elements" can be angled, positioned and scaled automatically. The result of deploying the Room Designer will reduced attrition and higher customer retention rates, leading to increased life-time value (LTV) of customers, plus better and more personalized customer interactions for Rooms to Go's own customers. Rooms To Go has once again gathered the best and brightest in furniture retail to make furniture buying even better. With sales in 1999 of 850 + million, it has been the fastest growing furniture retailer of the decade by far and America's third largest. The new online showroom will allow furniture shoppers an additional shopping channel to buy coordinated furniture at an affordable price, with a few clicks of a mouse. For more information regarding Room Designer, visit http://www.interiorsinteractive.com.