King Koil Sleep Products rate a Consumer's Digest"Best Buy"!

Furniture World Magazine

King Koil Sleep Products has been awarded a 'Best Buy' rating for its Performa assortment of Posture Bond Bedding. According to King Koil President, Ernie Friedman, "We are pleased about this recognition. Our Performa Beds represent great value, plus they carry the endorsement of the International Chiropractors Association". The Consumers Digest Best Buy is awarded to products that represent outstanding values for their respective prices. "We're excited to receive the 'Best Buy' and hope to enhance our marketing efforts as a result", said Mary Ann Michaels, Vice President for Advertising/ Marketing. King Koil first introduced Posture Bond Performa in 1997. The assortment in built around two ergonomically zoned, high quality foam pads- the Performa Pad and the ChiroZone Pad. "We worked diligently with the Posture Committee of the ICA to develop the Performa concept and materials", noted Friedman. The Performa pad is designed with seven comfort/support zones to relieve pressure points in critical areas like the shoulders and hips. It also enhances support in the lumbar region. ChiroZone is also used in Performa mattresses and is a five-zone comfort firmness configuration. There is a wide assortment of Performa beds available from King Koil. The approximate queen size price range is $599 to $1299. Like all Posture Bond bedding, Performa models carry the Good Housekeeping Seal, which King Koil has earned for the past twelve consecutive years. King Koil has designed a full complement of marketing materials for use by its dealers at the point of sale. "We want our retail partners to take full advantage of this opportunity. We've created several new elements to convey the 'Best Buy' message to the consumer", added Michaels. King Koil Products are sold worldwide. Manufactured in fourteen factories positioned throughout the United States and in thirty-one factories in twenty-six countries internationally, serving over 50 markets on six continents. www.kingkoil.com