Simmons Company Launches All-New Web Site Providing Ultimate Resource For Better Sleep

Furniture World Magazine

Simmons Company's industry first interactive Web site isn't just touting a fresh new look and user-friendly features. Simmons is putting the ability to sleep better in the hands of consumers by empowering them to make mattress-buying decisions with information tailored to their individual needs. "Consumer research like Yankelovich shows that consumers want information that empowers them to make smart buying decisions and that the Web is the tool for truly speaking to consumers as individuals," said Don Hofmann, senior vice president of Marketing. "Our new Web site is the first in the industry to specifically speak to the individual. Through the new www.simmons.com, consumers will be able to take quizzes to see if they are sleep deprived, answer a questionnaire that finds the mattress that best fits their individual sleep needs and get tips on improving overall sleep. This site will educate consumers on what product best fits their lifestyle before they ever go into the retail environment." By employing new technology, adding enhanced features and partnering with Cornell University sleep expert Dr. James Maas to provide direction in supplying extensive scientific sleep information, Simmons Company is offering consumers a complete pool of resources on the topic of sleep and improving overall quality of life. In order to comprehensively organize all of this information into a user friendly, easily navigational site, Simmons has put its sleep information under three main categories: Simmons Sleep Center: In this section Simmons offers general facts about sleep, sleep disorders, and tips and strategies on how to improve your sleep quality. Also in this section, Simmons has worked closely with Dr. Maas to develop interactive sleep quizzes and Sleep IQ tests, in which a consumer can discover if he/she is in need of improved quality of sleep. How can a mattress make a difference: Simmons explains in this section "how a mattress can make a difference" when it comes to your quality of sleep, so choosing the right mattress can be an important decision. But Simmons also knows that shopping for a mattress can be a frustrating experience, so in this section provided are tips and strategies to show the best ways to go about shopping for the right mattress for you. Simmons Products: Simmons introduces each of its brands and the benefits behind them in detail, along with offering consumers an interactive questionnaire that decides which mattress, motion separation and back support they need. "With Better Sleep Through Science™, Simmons has shown its commitment to arming consumers with the tools to get a quality night's sleep. The new Web site enhances our ability to do that- and reach individual consumers with information that can change their lives," said Don Hofmann, Simmons senior vice president of Marketing. "Consumers are interested in products and information that help improve sleep and our products uniquely do that. Now, with our new Web site, Simmons is helping consumers better understand sleep and how our unique products tie into getting better quality rest – the complete answer to their questions." Other aspects of the site include a history timeline of the company detailing key dates throughout Simmons' 130 year existence, a "News" section with releases on the latest Simmons initiatives and the Simmons Dealer Locator, which points consumers to their closest Simmons dealer. Maker of Simmons, Beautyrest,, Simmons BackCare, and Connoisseur', Atlanta-based Simmons Company employs more than 2,500 people and operates 18 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that mission through its Better Sleep Through Science philosophy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information, consumers can visit the company's web site at www.simmons.com.