Bob Hellyer Named Executive Vice President of Sales and New Brand Development, Simmons Company

Furniture World Magazine

In a move to re-energize the National Account sales force, Contract Division, and New Brand Development, Simmons Company has charged Bob Hellyer with leading the way as Executive Vice President of Sales and New Brand Development. In this newly created position, Hellyer will set strategic selling direction for Simmons and fuel the sales activities of the general managers and regional vice presidents of Sales. Hellyer will also assist with Simmons' endeavors to continue new brand development through acquisitions and internal growth based on the strategic long-range plans of the company. Prior to this step up, Hellyer held the positions of Janesville Plant General Manager and then Janesville Plant Vice President of Sales, where he and his team consecutively won Simmons' coveted Quality Assurance award five years in a row. "Bob brings a wealth of expertise and amazing leadership qualities to this newly created position," said Zenon Nie, Chairman and CEO of Simmons Company. "He has continuously proven himself as a leader in Janesville, and judging from those accomplishments, we look forward to his future endeavors with the Simmons sales force." Prior to coming to Simmons in 1994, Bob Hellyer worked at Stearns and Foster as Director of Sales. Maker of Beautyrest,, BackCare, and the Connoisseur Collection,, Atlanta-based Simmons Company employs more than 2,500 people and operates 19 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that mission through its Better Sleep Through Science philosophy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information, consumers can visit the company's web site at www.simmons.com.