New Website Targets Home Products Businesses

Furniture World Magazine

If you're a home products executive sold on the value of branding-or one with more of a "show me' attitude-a new corner of cyberspace is waiting for your mouse click. The address? www.twohollands.com, The owner? Holland & Holland, Inc., a marketing communications firm located in the heart of North Carolina's furniture industry. Holland & Holland bills itself as a home products expert. According to President Bob Holland, his company serves every facet of this huge and diverse category. 'We provide marketing communications for everyone, from the companies who supply the suppliers to the primary manufacturers to the retail stores," he explains. "Because we speak the language of all these business channels, we are highly effective partners. Ultimately, our inspiration comes from a deep understanding of the wants and needs of the person who really moves the product: the consumer herself.' Examples of the company's work from several different types of clients can be seen on the new website: Trade Shows, Inc. produces woodworking and furniture supply exhibitions across the U.S.; Valdese Weavers creates intricate jacquard fabrics for upholstery and other home decorating uses; Kimball Home makes upper-middle-end wood furniture for living rooms, dining rooms and bedrooms. Much of Holland & Holland's website is devoted to the subject of branding, a service central to the agency's marketing communications philosophy. Holland says his nearly 30 years of experience have taught him that businesses with a well-defined brand enjoy a significant advantage over their non-branded counterparts. 'We firmly believe that a strong brand is the heart of a successful company,' he declares. 'This is certainly true in furniture and related industries, where competition is fierce and too many companies fall victim to commoditization. Our goal is to consistently put our customers' brand in front of their customers and prospects." Indeed, the website introduces Holland & Holland's own brand-building brainchild, a process called MagniMarketing™. 'Basically, it's a series of exercises which help us put businesses 'under the magnifying glass' in order to identify, refine and communicate their unique brand,' says Holland, adding that readers can learn more about the process by visiting the new website. "We're thrilled to have our website up and running," he declares. "Obviously, the Internet is often a factor in our customers' marketing plans, and if we're going to recommend it, we must have a presence there, too. I invite any home products professional who wants to learn more about branding his or her company to visit www.twohollands.com. For more information about about its marketing, advertising, and public relations services, contact Bob e-mail: answers@twohollands.com.