FurnitureFind.com Signs Multi-Million Dollar Distribution Deal With MSN HomeAdvisor

Furniture World Magazine

FurnitureFind.com and Microsoft Corp. today announced a multi-million dollar agreement for FurnitureFind.com to become the preferred furniture provider at MSN HomeAdvisor™ and an anchor position on the MSN™ eShop site. Links to FurnitureFind.com's extensive database of home furnishings and editorial content will be featured specifically on HomeAdvisor and are available beginning today at www.homeadvisor.com. FurnitureFind.com, with over 100 name brand manufacturers and some 75,000 home furnishings products to choose from, offers visitors to HomeAdvisor and MSN the largest selection of home furnishings available on the Web. Beginning today, FurnitureFind.com's content will help new homebuyers and established homeowners find the furnishing pieces they need to make their house complete directly from HomeAdvisor. FurnitureFind.com content has been linked to a new "Furnishings" category in the "Resources & Services" section of HomeAdvisor, along with a "FurnitureFind" link in HomeAdvisor's Partner Center. "HomeAdvisor is a excellent location to advertise and a perfect match for the services we provide," said Stephen Antisdel, president of FurnitureFind.com. "Through HomeAdvisor and its powerful connection to MSN, we will be able to drive a higher volume of shoppers to our Web site, where their customers can choose items for their homes from the best selection of furniture and home furnishings online." "FurnitureFind.com's extensive resource of home furnishings allow us to bring an exciting new addition to our site and to our consumers," said Jim Kinsella General Manager of MSN Sales and Marketing and President and CEO of MSNBC.Com. "By advertising on HomeAdvisor, FurnitureFind.com is gaining access to the premier Web destination for new homeowners and consumers who are very likely in need of new furnishings for their home. We look forward to working with FurnitureFind.com to make our site an even more powerful resource for new home buyers, homeowners and with this addition, consumers looking to refurnish." This is the latest distribution agreement reached between HomeAdvisor and major content providers and advertisers in the past six months. In July, ApartmentGuide.com became the exclusive apartment listings and content provider for HomeAdvisor and the entire MSN network of Internet services. In June, Sears, Roebuck and Co. became the largest advertiser on HomeAdvisor.