Milliken Area Rugs Showcases Its Sculptique Collection At The Atlanta Rug Market

Furniture World Magazine

Milliken Area Rugs, the industry leader in new dye technology and design innovation, rolls out its new Sculptique® collection of uniquely crafted rug masterpiieces.With its unique color palette and antique handcrafted look, the Sculptique® collection offers simple, sophisticated designs with a lush, textured look that complements any décor. Milliken’s patented process brings a new dimension of pattern and textural depth to this rug collection. Milliken will officially launch its new merchandising technique as a solution to the current retailer concern of over stocked floor rooms and unwanted inventory. The merchandising package includes a runner display with color blankets featuring up to six available color variations for each of Milliken’s top 50 best-selling area rugs. In addition, the rugs may also be custom ordered in nine different sizes: four rectangles, one runner, one square, one round and two ovals. All sizes are ready to ship to the customer in less than seven days. According to Dane Owen, director of marketing for Milliken Area Rugs, "We realized the need to maximize floor space and keep inventory to a minimum for the retailer. At the same time, we wanted to give the consumer a variety of color and size choices perfect for any home." "We believe the color runner display and additional sizes is the perfect solution. By adding up to six color variations and nine sizes to our top 50 best sellers, retailers are able to take care of special customer needs without losing valuable floor space," he added. To receive more information and sign up for the new program, retailers may stop by the Milliken booth at the Atlanta Rug Market or contact their local Milliken sales rep at 1-800-241-8666. A leading international textile and chemical firm, Milliken & Company is one of the world’s largest privately held companies. Headquartered in Spartanburg, S.C., the company’s more than 16,000 associates work at more than 60 manufacturing facilities worldwide to produce high quality textile and chemical products. Milliken’s facility in LaGrange, Ga., houses the company’s floor covering operations. Milliken’s web site is located at www.milliken.com.