THER-A-PEDIC Factories Honored for Outstanding Marketing Achievements

Furniture World Magazine

Ther-A-Pedic International, Inc., a global bedding manufacturer and maker of world-famous Medi-Coil® sleep products, recently honored two of its licensed factories for their outstanding marketing achievements. Pano Dimitrakis, President of Ther-A-Pedic Guatemala, and Ralph Gerstl, President of Ther-A-Pedic Toronto, were recognized for their factories' successes at Ther-A-Pedic's semi-annual membership meeting in Las Vegas. Ther-A-Pedic Guatemala received the overseas award for excellence in promoting the company to retailers and customers in its region while the Ther-A-Pedic Toronto factory received the North American distinction. Some of the marketing techniques employed by the factories included implementing retail Beducation) programs locally and utilizing Ther-A-Pedic's support programs to develop comprehensive in-store merchandising and marketing programs. Ther-A-Pedic of Guatemala and Ther-A-Pedic of Toronto are part of the rapidly expanding worldwide network of Ther-A-Pedic licensees. For more information about Ther-A-Pedic International and their patented products, call toll free (800) 314-4433, or fax (732) 968-7568 mapino@therapedic.com. You can also visit the company's web site at www.thergpedic.com for a complete listing of their worldwide factory locations.