Customers Can Apply for Rooms To Go Card and Household Bank MasterCard Using A Dual Application

Furniture World Magazine

The $101 billion (managed assets) consumer lender, announced that its credit card services business has formed a new credit card partnership with Rooms To Go, the leading and fastest-growing U.S. consumer furniture retailer. Through the partnership, customers who apply for a Rooms To Go credit card at any of the retailer's 70 U.S. stores will have the option to simultaneously apply for a Household Bank MasterCard. Household is the only company in its industry to offer this unique "dual application" process, which allows Rooms To Go customers to complete a one-page application for both a Rooms to Go credit card for furniture purchases and a MasterCard that can be used for any product or service. Customers may be eligible for one of several MasterCards offered by Household. "We're very excited about strengthening our Rooms To Go relationship by creating this new distribution channel for our credit products," said Michael Marcus, managing director of Household's credit card services business, the Household division that manages the Household Bank credit cards. "With this program, Household can offer a broader variety of credit products to existing and potential customers of Rooms To Go." Household has been the principal issuer of the Rooms To Go branded retail credit card since 1994, and it expects to begin offering the dual credit card applications to Rooms to Go customers later in the third quarter of 2001. "We are pleased to expand our seven-year relationship with Household. The program allows Rooms To Go an additional opportunity to provide valuable products to our customers," said Jeffrey Seaman, president of Rooms To Go. The Rooms To Go card is administered through Household's retail services business. With more than 220 merchants at 48,000 retail locations in the U.S., U.K. and Canada, and more than 3.6 billion transactions processed annually, Household is one of the nation's largest private label credit card providers. In addition to Rooms to Go, Household offers private label credit cards and sales finance products for a number of retailers and merchants in a wide range of industries including furniture, department store, consumer electronics, specialty discount and apparel. Household also provides financing for dealers in motorcycles, ATVs, personal watercrafts and snowmobiles. About Rooms to Go: Since its inception in 1991, Rooms To Go has become America's fastest growing furniture company, with showrooms in only 5 southeastern states and Texas. Rooms To Go is now the # 1 furniture company in the United States with over 70 showrooms, including the Rooms To Go Kids showrooms and an informative website. The concepts of fashion at an everyday low price, the room package and delivery in days have attributed to this quick growth and success. This year, Rooms To Go will continue its growth expanding the New Way to Buy Furniture. Log onto http://www.roomstogo.com for more information. About Household: Household's businesses are leading providers of consumer finance, credit card, auto finance and credit insurance products in the United States, United Kingdom and Canada. In the United States, Household's largest business, founded in 1878, operates under the two oldest and most widely recognized names in consumer finance- HFC and Beneficial. Household is also one of the nation's largest issuers of private-label and general purpose credit cards, including the GM Card and the AFL-CIO's Union Plus card. For more information, visit the company's web site at http://www.household.com .