Clio Announces Ikea As 2004 Advertiser Of The Year

Furniture World Magazine

The Clio Awards today announced the selection of IKEA as the 2004 Advertiser of the Year award winner. The 6th Annual Award will be presented at this year's Clio Festival in Miami Beach, May 15-18, 2004. "IKEA's ongoing advertising meets Clio's criteria of resonant creative for the international marketplace and also distinguishes itself with a characteristic willingness to take chances while remaining true to the brand," said Ami Brophy, Executive Director of the Clio Awards. Brophy also noted, "The IKEA commitment to creative originality is the essence of what winning a Clio represents." "This award is a tremendous honor for us," said Lena Simonsson-Berge, Marketing Manager, IKEA US. "At IKEA, our advertising is rooted in the same philosophy as our product design: 'to create a better everyday life for the many people.' Our marketing approach reflects real life, and is simple, honest, friendly, and fun. We try to hold up a mirror so you can see your life in it and smile and say, 'I can create the look I really want with IKEA!'" About Clio's Advertiser of the Year: The 'Advertiser of the Year,' created in 1998, is one of two special awards presented by Clio each year. Previous winners for the prestigious Advertiser of the Year Awards include Anheuser-Busch, Guinness, Volkswagen and Nike, among others. Also honored at this year's Clio Festival will be Lee Clow, TBWA\Worldwide's Chairman & Chief Creative Officer, with Clio's Lifetime Achievement Award. About IKEA: Since its founding in 1943, Sweden-based IKEA has offered a wide range of home furnishings and accessories of good design and function, at low prices so the majority of the people can afford them. IKEA was named recently in Working Mother magazine's 18th annual list of the "100 Best Companies for Working Mothers" and was honored with the magazine's Family Champion award in recognition of the company's family-friendly programs. IKEA currently has more than 190 stores in 31 countries including 18 in the U.S. As part of its North American expansion, IKEA plans to open five new stores a year for the next ten years. IKEA is recognized as a socially responsible company, and continuously supports initiatives that benefit causes such as children and the environment. To visit the IKEA Web Site, please go to http://www.ikea-usa.com. About Clio: The Clio Awards are the globe's most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence in advertising, Clio inspires and pays tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries, the Clio Awards focus on creative work done in the fields of advertising and design, specifically in the areas of TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Internet, Design and Student work. Beyond awarding creative work, Clio serves the global advertising and design communities through its annual conference, festival, publication, newsletter and global screenings of winning work.