Premier Bedding Groups Grows Bassett Bedding's Dream Maker Mattress Line

Furniture World Magazine

Premier Bedding Group (PBG), a mattress and bedding company, is expanding Bassett Bedding's popular Dream Maker line of innerspring mattresses and offering retailers a number of promotions, advertising and collateral options. "Bassett's original Dream Maker mattresses are such a hit with retailers and consumer alike, we are expanding the line with three new models designed to complete the collection," said Mike Ertel, President and Chief Operating Officer, Premier Bedding Group. "We have also created an extensive marketing plan, including retail promotions, point-of-sale collaterals, television and print advertising and sales training materials, to promote the Bassett brand name and support our retail partners." New Dream Maker Mattresses The well-known Dream Maker line is mid-priced and features damask ticks, innerspring units, zoned box springs, sewn on handles, border eyelets and continental tailored foundations. New Dream Maker models include: Dream Maker Cambridge - This $1199.99 queen retail set features Bassett's True-"V" Pillow Top which is quilted to silk and wool blended fiber. Features include: one-inch pure convoluted latex in the gusset; a 580 coil count Ultra Flex innerspring; Dream Centers, hand placed polyfoam rails between the coils where the most body weight falls for extra support; and Dream Edges which reinforce the seating edge for full side-to-side comfort. Bassett's 99 Ultra Lok Tri Zoned Box Spring completes the design. Dream Maker Treasure - This tight top version of the Cambridge mattress gives retailers and consumers a choice of comfort style, firm tight top or plush pillow top, at the $1199.99 queen retail price point. Features include a floral over printed damask from Culp and one-inch pure convoluted latex in the upholstery with a 580 coil innerspring unit over a 99 coil boxspring. Dream Maker Contour - At $599.99 queen retail, this mattress features a tight top design with a beautiful floral overprinted damask cover quilted to Ultra Plush fiber and supersoft foam, 522 coil count Ultra Flex coil innerspring and Bassett's LokFast torsion foundation. Available to mattress retailers in May 1999, all Dream Maker mattresses carry Bassett's 15 year non-prorated warranty. The complete Dream Maker collection features 23 mattress styles, with queen size price points ranging from $399 to $1199, including the popular Dream Maker Chiropractor brand. Complete Marketing And Retail Support Strategically planned to create an exciting summer selling season from Memorial Day and Fourth of July through Labor Day, price promotions and sales tools available to retailers include: Three Sizes One Price - special buys for dealers with in-line merchandise at $139.99 each piece, $189.99 each piece and $239.99 each piece for full, queen or king orders King at Queen Retail - discounts on Dream Maker line at $599, $699, $799 and $899 to allow dealers to run Queen sets or King sets at the same retail price. Choose Your Comfort - discounts to advertise firm tight top or luxury pillow top sets at the $399, $499 and $599 price point for queen set. Ad slicks, banners, tent cards and price cards available to dealers. TV spots available to dealers featuring the Bassett brand name. Sales training, in the form of video presentations, designed to teach the technical aspects of selling mattresses and the specific advantages of Bassett bedding are also available. Premier Bedding Group, headquartered in Lakes Wales, FL, is a mattress and bedding company recently formed by LIS Corporation, an investment company with holdings in the bedding, marketing/communications and hotel industries. The company's brands include Carrington Chase by Bassett, Dream Maker by Bassett, Performax and Nature's Rest.