Leading Seller Of Air Beds Changes Company Name

Furniture World Magazine

A leading seller of air beds has recently changed its name from Aero Products International to Imaginair Incorporated. The Wauconda, IL based business makes a full line of quality air products that rapidly Inflate and deflate using a patented pump and valve system. "Nothing about our company has changed- except our name." said Kevin McColgan, president of Imaginair. "We'll still provide the same superior merchandise and service to our customers. Imaginair's flagship product is the AeroBed designed for in-home use to be the ultimate guest bed. With a 1998 budget of $12 million for media. Imaginair aggressively marketed the AeroBed with a multi approach. including an infomercial that continues to build product and brand awareness. Imaginair is supporting AeroBed with a similar budget in 1999. Promotions tout the AeroBed as -The only guest bed that fully inflates in less than a minutes deflates in 15 seconds, has the exclusive one-touch control system and comes in a carrying bag." On the heels of AeroBed's success, Imaginair has launched an entire line of bedding, water sport and leisure products. including the portable Minute Bed™, Travel Bed, Quick Tent. and Islander pool. "With this retail expansion. we feel it is the opportune time to make a name change that better defines who we areas a company." said McColgan. -We created a new line of air products made from the highest quality materials, which inflate and deflate faster than anyone has ever seen. After experiencing our products. we want our customers to imagine air products in a new light. Our new name accomplishes this by offering the world 'A whole new way to think about air™."