Rhodes Furniture Selects BeNOW To Develop Comprehensive CRM Platform

Furniture World Magazine

BeNOW, a CRM technology and strategy services company, has been selected by Rhodes Furniture to develop their new CRM platform. Rhodes Furniture, a leading Atlanta-based furniture retailer, will incorporate BeNOW's state-of-the-art CRM tools into their direct marketing campaigns to optimize customer relationships. BeNOW has integrated the best CRM software available into a centralized and reliable marketing database system that has the flexibility to be customized to meet the specific needs of each client. BeNOW will provide Rhodes Furniture with CRM solutions that integrate customer data from a variety of sources and perform data hygiene to ensure integrity and proper data integration. The constant monitoring of the customer base will enable Rhodes Furniture to extract more comprehensive data for a variety of communication channels including direct mail and email. This will give them the ability to use query and reporting tools to look up and measure the effectiveness of campaigns and the performance of customer segments. Brad Neuenhaus, President of BeNOW, said "We are thrilled to be working with Rhodes Furniture. They have a long history as innovators in the retail furniture industry and are dedicated to providing their customers with the highest quality service and products. Our Best of Breed marketing engine, comprised of the most up-to-date technology combined with our strategic marketing services will ensure that Rhodes continues to be a leader in the industry." He added, "We are able to provide them with the tools and strategies necessary to stay ahead of the competition with a CRM platform that is tailor-made to fit their needs." Rhodes Furniture was founded in 1875 by, Amos G. Rhodes in Atlanta, Georgia. Now in its 125th year, Rhodes Furniture has 90 stores in 14 states featuring an eclectic selection of quality home furnishings ranging from traditional to contemporary styles at exceptional values sure to fit any budget. Rhodes Furniture has built its reputation on outstanding customer service and the ability to meet the furniture needs of all their customers Steven Hurwitz, Senior Vice President of Marketing for Rhodes Furniture said, "Our goal is to be in the forefront of marketing in the retail sector. We believe in using smart strategic resources to stay ahead of the competition, and BeNOW provides the unparalleled database marketing solutions and strategic support that will enable us to become even closer and more in tune to our customers' needs. Technology is an important ingredient in effective relationship development. BeNOW leverages it with their expert people and proven processes to build customer loyalty." Hurwitz added, "BeNOW's CRM solutions will facilitate more efficient management of our customer database by targeting customers' individual preferences and providing our in-store sales associates with in-depth information to generate revenue opportunities. By implementing customer segmentation in our direct marketing campaigns, we will maximize the effectiveness of these efforts by sending the most appropriate messages and offers to each individual customer segment." Rhodes Furniture began changing the retail world in the 19th century as one of the originators of installment and credit purchases. They continue to pave the way in advancing the retail industry by utilizing new technology such as BeNOW's CRM marketing solutions. Rhodes Furniture's commitment to new technology will continue to set them apart from others in the retail furniture segment. BeNOW is a marketing technology and strategic services company that combines proven analytic and strategic methods with a best-of-breed, modular and scalable CRM platform in an outsourced environment. This technology platform is comprised of pre-integrated tools for e-marketing, campaign management, query/ reporting and contract management that are customized for each client's specific needs. BeNOW's strategy solutions are based on improving client's marketing, sales activities and ROI dramatically in the short term and growing into a full-scale CRM solution over time. For more information on BeNOW, visit www.benow.com http://www.benow.com