AKTRIN concludes Marketing Arrangement with Business and Research Associates (BRA) in the United Kingdom

Furniture World Magazine

The AKTRIN Furniture Information Center has concluded a marketing agreement with Business and Research Associates (BRA) in the United Kingdom. BRA is one of the most important British market research specialists in the field of furniture. The company publishes a broad range of off-the-shelf reports about all segments of the UK furniture industry, including, residential furniture, upholstery, RTA, office furniture, kitchen cabinets, and much more. The reports are frequently updated and always current. According to the agreement, AKTRIN has gained the marketing rights of all furniture-related reports from BRA. Vice versa, Business and Research Associates will promote and market AKTRIN's reports in the United Kingdom and Europe. Dr. Stefan Wille, president of AKTRIN, says that "With the addition of BRA-reports to the existing assortment of AKTRIN-reports, we have substantially broadened our international coverage of the furniture industry. BRA-reports are an ideal way to gain an in-depth insight into the residential and office furniture markets of the United Kingdom. The agreement with Business and Research Associates is an important step in AKTRIN's ongoing quest to broaden its network of collaborative agreements. We are pleased to associate ourselves with such a prominent name as Business and Research Associates." The AKTRIN Furniture Information Center was founded in 1985. It is a report-writing and international consulting firm, fully dedicated to the furniture industry. AKTRIN maintains offices in the United States and Canada. Affiliates are located throughout the world.