Ther-A-Pedic Completes Product Line with New Luxury Bedding Option

Furniture World Magazine

With the launch of a new premium line of bedding, the D'amani International Collection, Ther-A-Pedic International hopes to capture its share of the luxury sleep market. "We've always felt confident in the superior nature of our products," says Ther-A-Pedic President Niles Cornelius, "but with the addition of a luxury bedding line, we can now compete head-on with the four S's in this fast-growing market." Not only does Ther-A-Pedic hope to compete with these industry forerunners, but due to its international nature, it believes it can excel in the race for bedding sales in a global economy. Now in its fourth decade, Ther-A-Pedic has 46 factories worldwide including 17 in the U.S. In terms of manufacturing and distribution, Ther-A-Pedic is one of the world's largest sleep product associations. Through its network of strategically located factories, the company can offer experienced local service to area retailers, local educational training programs, comprehensive in-store support and convenient, flexible delivery schedules. Each Ther-A-Pedic mattress is manufactured and serviced locally while engineered to Ther-A-Pedic's exacting worldwide standards. "As the Baby Boomer generation ages, there will continue to be an increase in demand for luxury, high-end bedding," Cornelius says. "Not only is there room enough for another luxury line, but I believe retailers will find D'amani's opulent features, quality construction and warranty package to be the most superior product for their customers." For more information on Ther-A-Pedic and the D'amani International Collection visit their web area on furninfo.com or e-mail info@therapedic.com