Western Home Furnishings Association Creates Yellow Pages Advertising Program To Save Its Members A Minimum Of 9%

Furniture World Magazine

The Western Home Furnishings Association (WHFA) has teamed up with AD National Yellow Page Placement Services, Inc. to enable home furnishings businesses to maximize their Yellow Pages advertising dollar and take the hassles of dealing with local reps and the big Bell System publishing bureaucracy. Participating retailers receive a minimum 9% discount on all bills paid upon terms. AD National is a Yellow Pages consultant and buyer with more than 17 years experience and many large national clients. AD National understands some of the "local" problems retail businesses face, such as: Being called on at the last minute; No proofs provided; Rates that continuously go up; And, contracts and phone bills that are difficult to understand. AD National simplifies the Yellow Pages process, saves time, unnecessary hassles, and money! They will give "straight" answers and show ways to track ad results. AD National provides recommendations that make sense with deadlines well in advance to plan placement more effectively. AD National Yellow Pages Placement Service, Inc. is a specialized advertising agency which handles only telephone directory programs. They are an established reputable organization whose service saves red tape but costs nothing extra. The charges for listing or display programs are exactly the same as the Telephone Company would charge. As a Certified Marketing Representative of the Yellow Pages Publishers Association AD National is authorized to place ads in local Bell System and Independent telephone directories regionally and nationwide. How The WHFA Yellow Page Program Works Two to three months prior to the close of each directory, AD National reviews the company's Yellow Pages program. Upon completion of review, AD National sends forms and copy proofs for review. AD National processes the orders to the Publishers. All Yellow Pages calls from other selling companies to dealers will be directed to AD National. As your representative, AD National will screen and handle all inquiries in a professional manner. Discounts: AD National researches and forwards to its clients, all possible publisher discounts and promotional incentives. A minimum 9% discount will be further applied to all bills paid upon terms. For more information, contact Kaprice Crawford at the WHFA office e-mail: comm@whfa.org WHFA, a regional affiliate of the National Home Furnishings Association, provides programs, services and networking opportunities that improve business opportunities and management practices of Western home furnishings retailers.