HomePortfolioTM Adds World's Best Furniture Leading Internet Destination for Premium Products Expands to New Category

Furniture World Magazine

BuildingBlocks Interactive, publisher of HomePortfolio, the leading Internet destination for premium home design products, today announced it has expanded its online product selection service to include furniture. Sixty top furniture manufacturers are already being featured editorially. Paying industry sponsors include McGuire, Hickory Chair, John Widdicomb, Councill and Henkel-Harris. HomePortfolio (www.homeportfolio.com) presents an independent editorial selection of the world's best home design products, coupled with template-based electronic brochures created for paying manufacturers. Featured products are selected for excellence in design, materials and Workmanship. HomePortfolio offers informative content, easy-to-use navigation and search capabilities, and personalized tools for rating products and saving or sharing favorites. By aggregating product information in new ways and offering it for free over the Web, HomePortfolio offers time-strapped consumers and trade professionals a dramatically more convenient way to shop for premium home design products. HomePortfolio's electronic brochures are better, faster, and cheaper than paper-and-ink, and are more focused and convenient than links to manufacturer Web sites. "HomePortfolio is the most compelling marketing innovation I've seen in years," said Jay Reardon, President of Hickory Chair, Inc. "It gives us a powerful new way to reach consumers, and to help them understand the quality of design and workmanship that distinguishes Hickory Chair's products." HomePortfolio now shows premium products for the kitchen and bath, in addition to the newly added home furniture category. Top manufacturers have embraced HomePortfolio at a rapid rate, signaling a major shift in how the home furnishing industry communicates with and markets itself to consumers and designers. HomePortfolio's list of top sponsors in the furniture industry includes McGuire, Hickory Chair, John Widdicomb, Councill, Henkel-Harris, Hancock and Moore, Swaim, Southwood Furniture, Bevan Funnell, Asmara and Boykin Pearce. Other sponsors include Grohe, Dupont Corian, Gaggenau, Christopher Peacock, SieMatic, Kindred, Fisher Paykel, Viking, Becker Zeyko, Plain & Fancy, DCS, John Boos & Co., KWC, Concinnity, Hansgrohe, European Country Kitchens, Phylrich, Le Bijou, THG, Remcraft, Get a Grip, Cherry Creek, ASKO, Elmira Stove Works, Duravit, Nordic American, Chicago Faucets, LW Design, Dornbracht, Purpleheart Studios, MTI, Providence Art Works, Garland, Lefroy Brooks, Opella, Bates & Bates, Cal Crystal, Brass Light Gallery, Cifial Brass Works, York Street Studio, GUSA, and Wolf Range Company. BuildingBlocks Interactive Corporation, based in Newton, Massachusetts, is using the Internet to transform communication and commerce in the home design industry. For more information call Tom Ashbrook, Publisher of HomePortfolio at 617-559-1133.