ELS Extends Sales Expertise To Furniture Market

Furniture World Magazine

According to Ed Stewart, President, ELS Marketing and Design, Inc. shipped over one billion promotional pages for insertion into department store catalogs in 1998. Company billings and volume of production doubled that of 1997. ELS now plans to expand its retailing expertise into the furniture industry. "ELS has established itself as one of the leading producers of sales material in the country. The team of experts in retailing, sales, graphic design, photography, and printing production creates aggressive, cost-effective sales pieces for any and all occasions: newspaper inserts, POP materials, broadsheets, statement closures, spec sheets, and catalogs. ELS uses color and call-outs to highlight savings. An ELS design presents more products in a clean, easy-to-comprehend format. Offered in this dramatic fashion, the array of products typically generates sales that exceed expectations," said Stewart. ELS Marketing and Design, Inc. was founded in 1993 to fill a merchandising niche in the retail marketplace. The opportunity was spotted by company president Ed Stewart whose background in advertising included developing sales material for major department stores and mail order companies. In its five-year history, ELS has grown more than 700% from its $1 million sales total the first year. Current ELS clients include a cross-section of major U. S. retailers, such as Macy's East and West, Filene's, Stern's, Rich's, Burdine's, Robinson's-May, McRae's, Hecht's, and Foley's. International brand names like KitchenAid, Cuisinart, Calphalon, Krups, Samsonite, Norelco, Lladro, and Corning are regularly featured in the promotional literature that ELS creates. For further information on ELS, contact Klaus Wegner, Executive Vice President/ Sales, ELS Marketing and Design, Inc., 4600-105 Dundas Drive, Greensboro NC 27407. Or call 336/294-0850.