Nature's Rest Marketing Company Awards License To Premier Bedding Group: Company Set To Achieve National Distribution

Furniture World Magazine

The Nature's Rest Marketing Company (NRM), makers of a line of luxury latex mattresses and adjustable beds, has licensed Premier Bedding Group (PBG), a bedding and mattress company that is also the exclusive North American licensee of Bassett mattresses, to manufacture and market Nature's Rest mattress products, it was announced today by Rick Robinson, President and Chief Operating Officer, Nature's Rest. "This is exciting because, with the addition of Premier Bedding Group, Nature's Rest now has national distribution," said Robinson. "Over the past two years, Nature's Rest has quickly become a very successful brand throughout Florida, the Southwest and New York. Our agreement with PBG allows us to expand our distribution to become the nationwide leader in luxury latex mattresses. PBG joins existing licensees in Florida, Texas, New York, Arizona, New Mexico and Southern California." Nature's Rest currently has four factories covering seven states manufacturing its brand of ultra high end latex mattresses. The agreement with PBG brings that total to 14 factories nationwide. "We are very enthusiastic to be the newest licensee of Nature's Rest," said Mike Ertel, President and Chief Operating Officer, Premier Bedding Group. "In the markets where it is already available, the luxury latex mattress line has proven itself. As the largest licensee, we will work closely with Rick Robinson to develop the Nature's Rest brand and increase distribution." Premier Bedding Group, headquartered in Lake Wales, FL, is a mattress and bedding company and the exclusive North American licensee of Bassett mattresses. The company's product lines include Carrington Chase by Bassett, Dream Maker by Bassett, Performax and Nature's Rest. PBG was recently formed by LIS Corporation, an investment company with holdings in the bedding, marketing/ communications, cosmetics and hotel industries. The Nature's Rest luxury mattress collection features the exclusive Posture™ latex with 25 percent more latex in the center core than other mattresses on the market. With a suggested retail price range from $999 to $3,000, the line includes six mattress styles and two adjustable bed models. For more information regarding Nature's Rest, visit the company's Web site at www.naturesrest.com.